PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The other therapy Mitsubishi Tanabe Pharma’s Radicava is only effective in the early stages of ALS.

FDA 98

FDA Food and Drug Administration Physicians Side effects 98

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. This means that hyper-metabolisers would need their dosage to be increased to achieve the desired effect. billion in the United States alone.

Side effects 96

Side effects Medical Prescription Patients 96

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In clinical trials, how many people experienced a listed side effect? They wanted to know why pharma didn’t communicate that their websites had to meet FDA guidelines? Users spend an average of 5.94

Pharma 180

Pharma Side effects Medical FDA 180

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. But it is not a simple answer. Vincent Keunen.

Prescription 105

Prescription Medical Side effects Patients 105

Silver Line CRM

NOVEMBER 11, 2020

There’s a lot of talk in pharma about creating the desired customer experience, and mapping that out with what interactions make up a customer journey, like doctor-patient conversations. Prescription lift. You’re competing with: Doctors and hospitals, who want to make sure patients are healing . Another is managing side effects.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

PM360

JUNE 11, 2022

For example, everyone must be steeped in both FDA and FTC guidelines. Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. Typically, we think of patient partnerships in terms of their external impact—for example, to help educate doctors and payers. Anthony Yanni.

Patients 59

Patients Pharma Education Media 59

Quantified

APRIL 18, 2022

Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry. Challenge 1: Limited set of marketing and sales tools.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

World of DTC Marketing

SEPTEMBER 21, 2020

According to a Harris Poll, only 73% of Americans said they saw the CDC as somewhat or very trustworthy and 72% said they saw the FDA as highly trusted. The politicization of the FDA is also having an effect on prescription drugs. We probed with questions intended to better understand the concern over the FDA.

FDA 289

FDA Side effects Prescription Patients 289

World of DTC Marketing

AUGUST 10, 2020

I like the ad a lot because it has two trigger phrases, chemo-free, and immunotherapy” The ad is also a clear indication of why the FDA is stuck in the past with the requirement of failure balance for online ads. The FDA believes that people who see online ads for prescription drugs are going to run to their doctor to ask for an Rx.

FDA 154

FDA Prescription Side effects Doctors 154