PM360

MAY 15, 2023

Karina Castagna SVP Access and Adherence OptimizeRx Advancing Digital Access at Point-of-Care Karina Castagna believes every life sciences company must have digital omnichannel as a key pillar in its marketing and access strategy for point of care (POC) and point of prescribe to better serve both providers and patients.

Physicians 59

Physicians Electronics Prescription Manufacturing 59

Referral MD

MARCH 28, 2022

Since the inception of electronic health records (EHR) in 2009, the American medical practice has been transitioning to the cloud. One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. What Are the Benefits of Patient Portals?

Patients 59

Patients Doctors Healthcare Healthcare 59

PM360

MAY 15, 2023

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. Because nearly all prescriptions are now written electronically. When a patient meets predetermined triggering criteria, a brand message appears in the EHR.

Marketing 52

Marketing Electronics Doctors Physicians 52

PM360

NOVEMBER 27, 2023

The signals, generally delivered through individual case safety reports (ICSRs), require significant time and effort to uncover, potentially delaying detection and negatively impacting patient safety. Physicians must form hypotheses about the AE’s cause and seek information to prove or discredit the hypothesis.

Safety 106

Safety Electronics Patients Physicians 106

Referral MD

APRIL 20, 2022

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. One study looked at the workflows around physician referrals and found: Just over one-third of patients fail to follow up on the referral you provide them, which could indicate they are missing the critical care they need.

Management 59

Management Doctors Physicians Networking 59

MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. videos and electronics. The key to convince the doctor with our product.

Medical sales reps 52

Medical sales reps Doctors Medical sales Medical 52

PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. What role can our industry play in ensuring this tech can truly benefit patients?

Marketing 52

Marketing Patients Education Electronics 52

InCrowd

JULY 14, 2022

1 At times, this balance can be isolating as you feel as if you are not only faced with more challenges than older, male colleagues but that these challenges do not even register to your fellow providers or patients. She acts like she doesn’t even care anymore”.

Physicians 52

Physicians Electronics Medical Medicine 52

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . Revenue loss.

Marketing 52

Marketing Physicians Doctors Competition 52

pharmaphorum

SEPTEMBER 23, 2022

On Tuesday, Curebase announced a three-year clinical trial partnership with Meru Health, the study looking at the effectiveness of the latter’s 12-week treatment program, developed to reduce depression in primary care patients. It is estimated the first phase will conclude next Spring.

Recruitment 57

Recruitment Patients Electronics Doctors 57

pharmaphorum

DECEMBER 22, 2022

The life sciences industry is flexing towards innovation in new areas, faster than ever before, and increasing patient care in astonishing ways. We can now measure patient activity, steps, and movement continuously and in real time, which serves as a new potential indicator of treatment effectiveness.

FDA 85

FDA Patients Electronics Medical 85

PM360

AUGUST 29, 2022

The adoption of Electronic Health Records (EHRs) had been a slow process until 2009 when federal incentives to healthcare professionals (HCPs) to switch from paper to EHR charts became available, and when HCPs were rewarded via higher payments for meeting meaningful use criteria. First, finding patients missing a specific immunization.

Electronics 97

Electronics Patients Medical Healthcare 97

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. But it is not a simple answer. Furthermore, it is estimated to reach $6.5

Prescription 105

Prescription Medical Side effects Patients 105

Clarify Health

APRIL 28, 2023

Building a growth and value strategy at scale, with speed and precision, requires big data efficiencies, and the ability to draw upon billions of patient journeys. Once we’ve uncovered what the patient needs, the next step is to identify how to create behavioral change among physicians.

Physicians 52

Physicians Healthcare Healthcare Patients 52

pharmaphorum

NOVEMBER 10, 2022

Having noted that by 2035 it is predicted that there will be a 24% increase in cancer diagnoses, Arlukwiez, BECA’s chair, stressed within his recorded apology message that the patient is the guiding principle and that there must be equality of treatment across the EU. Excellence in cancer care is not just survivorship, but patient outcome.

Electronics 83

Electronics Government Patients Pharma 83

pharmaphorum

OCTOBER 10, 2022

However, the global lockdown forced many Americans to utilise telehealth, with many patients, doctors, and hospitals realising the benefits after using it first-hand—and almost 88% of Americans want it to stay for non-urgent appointments. Customer demands encouraged new partnerships among healthcare providers and technology companies.

Food 106

Food Healthcare Healthcare Electronics 106

Evolve Your Success

DECEMBER 19, 2023

Career success in MedTech is not just about climbing the corporate ladder; it’s about relentlessly advocating for patients, embracing change, and, above all, never giving up. We need to bring innovative new therapies to the market and the patients. Do I want to be a medical doctor or an engineer? It’s all automated.

Patients 52

Patients Engineering Medical Sales 52

MedCity News

OCTOBER 16, 2023

Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients. Lungs hyperinflated to clear. No pneumothorax or pleural eltusion.

Healthcare 122

Healthcare Healthcare Patients Doctors 122

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. But how can biosimilar brands most effectively support providers and patients throughout the care journey?

Marketing 97

Marketing Physicians Electronics Side effects 97

Rep-Lite

NOVEMBER 14, 2023

These products can be targeted at various customers, including hospitals, clinics, physicians, pharmacies, and other healthcare professionals. Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Evolve Your Success

AUGUST 30, 2022

For patients who are chronically ill or if you’ve ever been in a trauma situation, you have someone with a large open wound and things that can’t be closed right away, there are a lot of things that they can do to speed along the recovery process for that soft tissue damage. You’re getting direct patient contact.

Sales 52

Sales Medical sales Medical Specialization 52

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. While POC is proven to drive brand volume, we collectively can make the most impact when we put the needs of patients first. Encourage Patient-HCP Interactions.

Marketing 52

Marketing Physicians Doctors Patients 52

PM360

NOVEMBER 21, 2022

The idea of the digital front door is that patients rarely just walk into their doctor’s office—instead their first interactions when seeking care are often digital. For instance, prior to even looking for a doctor they may have first tried an online symptom checker. What do patients most value from these experiences?

Patients 95

Patients Consulting Physicians Healthcare 95

Pharma Marketing Network

JUNE 10, 2020

You go online, you talk to a doctor via telemedicine, and a specialty pharmacy then delivers it for you. You let the machine go find the right patients. We’ve seen it on the consumer side with things like Birchbox and Blue Apron. Where you can get ED medication, hair loss, medication, that sort of thing, all packaged together.

Pharma 52

Pharma Marketing Doctors Recruitment 52

Clarify Health

JULY 13, 2021

Would it be possible to assess the ‘value’ of any physician relative to others ? The new model for provider performance benchmarking Which doctor is best for me or my loved one? Thousands of patients, parents, daughters, sons, caregivers, and friends face these questions each day. The answer is a clear yes.

Healthcare 52

Healthcare Healthcare Doctors Electronics 52

Penrod

MARCH 7, 2024

The value-based care strategy requires connecting a patient’s health ecosystem, which includes primary care, specialty clinics, and payers. Discrepancies in this ecosystem have a significant influence on patient treatment and results. Teamwork can enhance care coordination, improve patient outcomes, and lower healthcare costs.

Management 52

Management Healthcare Provider Insurance Healthcare 52

Salesforce

NOVEMBER 21, 2022

When a patient is hurt or sick, they simply want to get better. But organizations often place many burdensome steps in the care journey — make an appointment, fill out forms, see a doctor, get a prescription or referral. However, systems like electronic health records (EHRs) often stand in the way. Download the report.

Healthcare 52

Healthcare Healthcare Patients Physicians 52

PM360

OCTOBER 13, 2023

Hint Health Launches New AI Product Hint Health is aiming to reshape the doctor-patient relationship with an AI product made in collaboration with OpenAI. Our vision is a future where technology empowers, rather than hinders, the doctor-patient relationship,” said Zak Holdsworth, CEO of Hint Health.

Doctors 52

Doctors Electronics Consulting Healthcare 52

Pharma Marketing Network

JUNE 10, 2020

You go online, you talk to a doctor via telemedicine, and a specialty pharmacy then delivers it for you. You let the machine go find the right patients. We’ve seen it on the consumer side with things like Birchbox and Blue Apron. Where you can get ED medication, hair loss, medication, that sort of thing, all packaged together.

Pharma 40

Pharma Marketing Doctors Recruitment 40

Evolve Your Success

NOVEMBER 28, 2023

Using innovative AI-assisted devices redefines treatment approaches and envisions a future where technology greatly enhances patient care. Join us as Charles explores the game-changing HiDO device , a groundbreaking technology designed to transform patient care and medication management. Let’s break that down a little bit.

Medical sales 52

Medical sales Medical Sales Patients 52

PM360

APRIL 7, 2023

At its heart, the point of care has always revolved around the when and where patients are making decisions about their health. Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. That’s not to say they are no longer seeing their doctors.

Education 98

Education Doctors Patients Physicians 98

Cadensee

JULY 20, 2021

He is one of the first advocates for patient centric health care more than a decade ago when patient opinions and requests were not part of the equation in the system. Uri founded and continues to contribute insights through his digital magazine, e-Pochonder and is one of the first advocates for patient centric health care.

Food and Drug Administration 52

Food and Drug Administration Doctors Healthcare Healthcare 52

Cadensee

JANUARY 1, 2022

22:15 Doesn't the scoring system create more anxiety with the patient? Will the patients know how to act upon it when there is no 100% certainty? 24:27 Do you give patients the option to call a live person and discuss or get clarifications on the report? Dressing her up, getting to the physician. Think about it.

Marketing 52

Marketing Physicians Medical Healthcare 52