World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.

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World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% billion, making it the fastest-growing sector after computing products and consumer electronics (which will grow 18.0% 3hree : Total online healthcare spending will increase. to reach $9.53

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Referral MD

MARCH 28, 2022

Since the inception of electronic health records (EHR) in 2009, the American medical practice has been transitioning to the cloud. One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. What’s next for patient portals?

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PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

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Referral MD

APRIL 24, 2022

Getting tangled in these mishaps may be costly for patients juggling medical and other bills. Medical malpractice is a term that describes medical errors and negligence, which can lead to patient injury or death. Medical malpractice can occur: During the doctor-patient appointment. Source: Pixabay. At the hospital.

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Referral MD

JULY 5, 2022

Photo by Wesley Tingey on Unsplash With the rise of digital transformation, new technologies are revolutionizing the healthcare industry. After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording.

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pharmaphorum

OCTOBER 19, 2022

CVS Health recently acquired home healthcare agency, Signify Health , for a whopping $8 billion. With the biggest players across the healthcare industry interested in making an offer, I only expect the popularity and availability of home healthcare to grow from here. It’s a big win for the company.

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Referral MD

JULY 28, 2022

At the very onset of the COVID-19 pandemic, healthcare businesses across the US were suddenly faced with new and intense challenges. In this piece, we will be looking at a few ways healthcare organizations- both small and big- can think about growing their practice in 2022. Patients expect this in a post covid world.

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Clarify Health

FEBRUARY 23, 2024

Hospitals that effectively leverage healthcare data analytics benefit from having access to precise insights that help lead to better decisions for patients and the hospital’s bottom line. There are hundreds of data points in every healthcare interaction, coming in both structured and unstructured forms.

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Pharmaceutical Technology

AUGUST 31, 2022

Over the last few years, the trend for wearables has shown the potential benefits of transforming healthcare through digital technologies. Alongside fitness trackers and smartwatches, there are also medical devices used to monitor a patient’s vitals and some even contain SIM cards to enable two-way communication. Data protection laws.

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PM360

MAY 15, 2023

Karina Castagna SVP Access and Adherence OptimizeRx Advancing Digital Access at Point-of-Care Karina Castagna believes every life sciences company must have digital omnichannel as a key pillar in its marketing and access strategy for point of care (POC) and point of prescribe to better serve both providers and patients.

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PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. What role can our industry play in ensuring this tech can truly benefit patients?

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PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. If you want to capture the eyeballs of HCPs in real time at the moment they select and prescribe a medication, the electronic health record is likely the best game in town. When a patient meets predetermined triggering criteria, a brand message appears in the EHR.

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Referral MD

APRIL 20, 2022

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. How Well Are Healthcare Providers Managing Referrals? Who are we referring to?

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Impetus Digital

DECEMBER 5, 2022

The industry is under immense pressure to adopt new technologies and systems that can protect patient data while allowing easy sharing with authorized parties. Too much security can make it difficult for patients to get the care they need, while too little security can leave patient data vulnerable to theft and misuse.

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MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? Sales representatives in the healthcare industry are expected to manage their “territories” as if they were running their own business. One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. videos and electronics.

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PM360

AUGUST 29, 2022

The adoption of Electronic Health Records (EHRs) had been a slow process until 2009 when federal incentives to healthcare professionals (HCPs) to switch from paper to EHR charts became available, and when HCPs were rewarded via higher payments for meeting meaningful use criteria. First, finding patients missing a specific immunization.

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Clarify Health

MARCH 20, 2023

Healthcare price transparency has gained significant attention in recent years, with the Centers for Medicare and Medicaid Services (CMS) issuing regulations requiring hospitals to publicly post their standard charges for services. But can transparency mandates extend beyond the hospital setting to improve medication adherence in patients?

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pharmaphorum

SEPTEMBER 23, 2022

On Tuesday, Curebase announced a three-year clinical trial partnership with Meru Health, the study looking at the effectiveness of the latter’s 12-week treatment program, developed to reduce depression in primary care patients. The first is the proof-of-concept phase.

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Healthcare Success

MAY 19, 2022

At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. of doctors ages 40-54 and just 30% of physicians under the age of 40. Revenue loss.

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PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. But it is not a simple answer. Furthermore, it is estimated to reach $6.5

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Adaptability : The healthcare industry is constantly evolving, so adaptability is key.

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PM360

JULY 21, 2022

Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Fierce Healthcare.

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Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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InCrowd

JULY 14, 2022

1 At times, this balance can be isolating as you feel as if you are not only faced with more challenges than older, male colleagues but that these challenges do not even register to your fellow providers or patients. She acts like she doesn’t even care anymore”.

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European Pharmaceutical Review

DECEMBER 23, 2022

With over 90,000 employees across the globe, Sanofi supplies over 5 billion doses of medicines and vaccines every year, supporting the health needs of millions of patients in more than 170 countries. Simplify systems, applications and processes. To address this, we’re focused on two aspects: mindset and tools.

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MedCity News

OCTOBER 16, 2023

Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients.

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pharmaphorum

OCTOBER 10, 2022

However, the global lockdown forced many Americans to utilise telehealth, with many patients, doctors, and hospitals realising the benefits after using it first-hand—and almost 88% of Americans want it to stay for non-urgent appointments. Customer demands encouraged new partnerships among healthcare providers and technology companies.

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Pharmaceutical Technology

APRIL 13, 2023

Following the increased use of telemedicine during the Covid-19 pandemic, the potential of digital technologies in communication, data collection, and analysis has become increasingly realised by patients, healthcare systems, and clinical trial sponsors. However, there is still some use of remote patient monitoring technologies.

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Clarify Health

APRIL 28, 2023

Data and analytics are driving healthcare organizations forward. Building a growth and value strategy at scale, with speed and precision, requires big data efficiencies, and the ability to draw upon billions of patient journeys. Unlocking value from analytics—do you have the right fuel?

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pharmaphorum

NOVEMBER 10, 2022

Having noted that by 2035 it is predicted that there will be a 24% increase in cancer diagnoses, Arlukwiez, BECA’s chair, stressed within his recorded apology message that the patient is the guiding principle and that there must be equality of treatment across the EU. However, experience of the healthcare system differs between regions.

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World of DTC Marketing

JUNE 3, 2022

The continued emphasis on digital health is overrated but digital health will become an integral part of total patient care. To become a vital part of patient care, digital health providers need to provide the medical community with studies that show their value to patient outcomes. Ransomware attacks on hospitals.

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Silver Line CRM

NOVEMBER 11, 2020

But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition — takes the right technologies at the right time. . Consumerization of the patient. Creating a patient experience means understanding your data (see trends 1 and 2) and putting it into action.

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Clarify Health

JULY 13, 2021

Could predictive analytics be used in the same way when it comes to healthcare? Those who embrace this new model of provider performance benchmarking will have a clear advantage as the healthcare industry increasingly shifts from payments based on fee-for-service to those based on performance, also known as fee-for-value.

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pharmaphorum

SEPTEMBER 28, 2022

Martin Mendoza, PhD, director of health equity and health science policy for the All of Us Research Program at the National Institutes of Health (NIH), tells pharmaphorum about the programme and how it will accelerate research for the benefit of all patients. Gathering data. wearable data from a Fitbit or Apple Watch, and survey responses.

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Salesforce

NOVEMBER 21, 2022

When a patient is hurt or sick, they simply want to get better. But organizations often place many burdensome steps in the care journey — make an appointment, fill out forms, see a doctor, get a prescription or referral. In fact, many of those brands are poised to disrupt the healthcare space now. Download the report.

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Evolve Your Success

DECEMBER 19, 2023

Career success in MedTech is not just about climbing the corporate ladder; it’s about relentlessly advocating for patients, embracing change, and, above all, never giving up. We need to bring innovative new therapies to the market and the patients. Do I want to be a medical doctor or an engineer? It’s all automated.

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