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Currency of Information

PM360

Only they can share certain types of information with a growing number of medical stakeholders and back medical insights to guide strategic development and brand decisions. Medical science liaisons (MSLs) within pharmaceutical companies deal in a special currency: scientific exchange and real-world insights gathering.

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Maximizing Patient Care with Referral Management

Referral MD

Patient engagement, referral management, and Customer Relationship Management (CRM) software have become powerful tools to achieve these goals. Automated Workflows: Referral management software can automate the referral process, ensuring that necessary documentation and approvals are obtained promptly.

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Will Reese

Pharma Marketing Network

Will Reese is an experienced Chief Innovation Officer at Cadient, a Cognizant Company, with a demonstrated history of working in the information technology and services industry. He has spent over 15 years at Cadient, holding positions including Senior Marketing Strategist and Chief Innovation Officer.

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Elevating Sales Performance

Contrarian Sales Techniques

Customer Relationship Management and Data Analysis As a professional sales rep, I understand the importance of building and maintaining strong relationships with clients. However, the process of managing and analyzing customer data can be time-consuming and complex.

Sales 52
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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation. By leveraging these key insights, teams will be able to learn something new from each customer interaction.

Marketing 105
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AmerisourceBergen introduces CGT integration hub

Pharmaceutical Technology

Powered by the company’s customer relationship management system, the CGT integration hub is a platform-agnostic system that aims to improve connectivity across the CGT treatment journey, enhancing the experience for patients and healthcare providers.

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

To be most effective, MSLs are expected to do more—capture more of the latest advances in respective therapy areas, ingest more nuanced scientific information on more complex therapies, communicate across more channels, coordinate with more internal teams, and bring back more insights to share with their organization. It’s a lot to juggle.