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Anticipating ASCO 2024: Perspectives from Oncologists

InCrowd

ASCO 2024, a pivotal conference for unveiling the latest advancements in cancer care, is just around the corner and oncologists are ready for it. They seek opportunities for meaningful dialogue and knowledge exchange, highlighting the importance of tailored engagement strategies for maximizing impact at ASCO.

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Reaction from ASCO 2023: Breakthrough Cancer Brands Need Breakthrough Creative

PM360

Nothing is more humbling for a marketer than walking through the convention floor of ASCO 2023. This is a big problem because these brands need to be remembered long after ASCO. Most of the oncologists at ASCO aren’t actively in the market for a particular treatment for a particular patient. GSK’s ASCO 2023 booth.

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Pre-ASCO Excitement Report

InCrowd

Instant Insights It’s just 3 weeks until ASCO (American Society of Clinical Oncology’s annual meeting), and oncologists have shared with us the agenda topics that most interest them. Take a look at our latest Instant Insights report to get physicians’ thoughts on the upcoming conference. Download the report today!

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Why It’s Important to Prime the Market Before Launching a New Healthcare Product

PM360

For example, at the 2022 American Society of Clinical Oncology (ASCO) annual meeting, at least seven different companies presented data and promoted their MCED test, while only one of them has a test commercially available. Booths and speaking opportunities at conferences are additional options to create a footprint for a new product.

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Antibody drug conjugates and bispecifics seize the spotlight at ASCO 2022

Clarivate

As part of our Drugs to Watch series, our team of oncology experts pored over thousands of abstracts for presentations at this year’s just-concluded American Society of Clinical Oncology (ASCO) Annual Meeting. Of course, ADCs and bispecifics weren’t the only treatment modalities that popped at this year’s conference. About the author.

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Novartis touts breast cancer win with “landmark” Kisqali results

Pharmaceutical Technology

Kicking off this year’s American Society of Clinical Oncology’s (ASCO) conference, Novartis has released data supporting the use of its CDK4/6 inhibitor Kisqali (ribociclib) as an adjuvant treatment for a group of early-stage breast cancer patients.

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Vaccine demonstrates benefit in delaying cancer relapse

European Pharmaceutical Review

The researchers highlighted that in 2023, preliminary data from the Phase I trial was presented at the American Society of Clinical Oncology (ASCO) Annual Meeting and at the American Association for Cancer Research (AACR) Special Conference on Pancreatic Cancer. This trial was supported by Elicio Therapeutics.