MedCity News

JUNE 1, 2023

If organizations present medical records, cost data, and descriptions of billing codes to patients without providing context or stripping out medical jargon, then the information is potentially subject to regulatory penalties. That means providing more patient-friendly terminology is more than just a compliance checkbox.

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Clarify Health

FEBRUARY 20, 2024

This blog explores the transformative potential of price transparency, illustrating how it can transition from a regulatory requirement to a formidable competitive advantage, yielding substantial benefits for health plans and their members. An innovative plan on the East Coast is powering better provider negotiations.

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Focus on these key audiences to stay competitive: a.

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Healthcare Healthcare Marketing Competition 109

Healthcare Success

OCTOBER 30, 2023

Do you want to position your healthcare products and services where your target audience actively seeks them? A customized approach allows you to tailor content and patient experiences to the individual needs and preferences of each local audience. In short, it makes it easy for high-intent potential patients to find you.

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pharmaphorum

DECEMBER 14, 2022

When patients experience intense emotion, either positive or negative, they are rendered unconscious. But increased competition is on the horizon. Both the physician and the patient have to be registered and the drugs can only come from a primary source through limited distribution. Competition starts to heat up.

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Competition FDA Pharmaceutical Marketing 88

Clarify Health

MARCH 22, 2024

While healthcare price transparency regulations aim to empower patients and promote competition in the market, providers face significant challenges in implementing and complying with these requirements effectively.

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Referral MD

FEBRUARY 5, 2024

In this episode of the Healthcare Leadership Podcast , host Jennifer Thompson engages in a dynamic discussion with Matthew Davis, Director of Channel Partnerships at Press Ganey. Together, they explore the latest 2021 Consumer Experience Trends in Healthcare report insights.

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LEVO Health

MAY 16, 2024

Voice search is changing the way consumers find information, and it’s quickly becoming a staple in the daily lives of patients. In healthcare marketing, staying ahead means embracing this technology to ensure patients can easily find your services. With a significant portion of the U.S.

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Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. These patients have evolving and growing needs and expectations for the quality of care delivered and overall patient experience.

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LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

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PM360

AUGUST 24, 2023

This can be a considerable asset for almost all we do in healthcare marketing and communications whether for brands, disease awareness, corporate communications, R&D, thought leadership, or HR. Patients are more motivated to pay attention, act, and follow a treatment plan when they recognize themselves in the marketing.

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Clarify Health

DECEMBER 6, 2023

The strategic use of competitive intelligence data is increasingly becoming a crucial factor for healthcare payers looking to make informed decisions around strategic market expansion and strengthen their market position.

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MedCity News

MARCH 29, 2024

Given the increasing competition and rising back-office costs, embracing AI-powered revenue cycle automation to boost profitability and achieve operational excellence is more crucial than ever.

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Clarify Health

JANUARY 25, 2024

In the healthcare sector, the strategic use of predictive analytics is crucial for providers aiming to maintain competitiveness. Leveraging data allows them to more accurately anticipate and adapt to market shifts and evolving patient needs.

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pharmaphorum

OCTOBER 7, 2022

It’s often stated – mostly without reference to data – that the environment for innovative launches is more competitive now than it ever has been. Continued competitive intensity. The first in class launches barely have time to establish before they face competition, and then the competition keeps on coming.

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Competition Marketing Medicine Pharmaceutical 70

PM360

AUGUST 24, 2023

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. The competition lies in having the best insights and access to first-party data to secure budgets and then creating opportunities with the reach to maximize these budgets.

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Referral MD

JULY 26, 2022

Since 2019, Press Ganey has gathered patient surveys to produce an annual report of what is driving them to pick one provider over another. And the findings are clear: Without a positive, up-to-date, and lively online presence, healthcare practices are falling behind and losing patients to the competition.

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MedCity News

AUGUST 10, 2023

Suvida Healthcare — a startup providing primary care for Medicare-eligible Hispanic adults — is adopting Elation Health’s primary care-specific technology platform. The platform comprises an EHR, as well as software for patient engagement, telehealth and revenue cycle management.

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LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. This is especially true for SEO in healthcare.

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Clarify Health

FEBRUARY 27, 2024

In the United States, an aging population and the rising prevalence of chronic disease highlight the limitations of most healthcare systems, putting increased pressure on providers. There’s no question AI can empower providers, leaders, and growth teams to drive transformation in healthcare.

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Clarify Health

APRIL 23, 2024

Imagine a future where healthcare networks communicate seamlessly, exchanging healthcare data efficiently and effectively. Providers can see every patient’s full health journey, understand all the issues they face, and offer holistic care plans. That’s why data interoperability is a game-changer for the healthcare industry.

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Scott Burrows

MAY 21, 2024

In the fast-paced world of healthcare sales, where challenges abound and competition is fierce, embracing change isn’t just a necessity—it’s a mindset that can make all the difference. The post Embracing Change: A Keynote Speaker’s Journey from Setbacks to Success in Healthcare Sales appeared first on Scott Burrows.

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PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 The global healthcare IT market was valued at $280.3 billion in 2020 and is expected to reach $381.7 fitness trackers).

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Clarify Health

JANUARY 23, 2024

Finding and maintaining affordable healthcare plans is challenging for businesses that lack the expertise and resources to navigate a complicated landscape. That’s why organizations are turning to third-party administrators (TPAs), licensed entities that help administer healthcare benefits for self-funded plans.

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Clarify Health

JUNE 29, 2023

Clarify Health is leveraging Ideon, the industry’s most accurate and comprehensive provider-network data solution, to improve health plan management, lower costs and promote high-quality healthcare. Robust competition exists among health insurance providers and the health plans they offer.

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Clarify Health

JANUARY 9, 2024

Provider organizations can use predictive analytics to fuel strategic growth, identify savings opportunities, and drive greater efficiency for staff and patients. Predictive analytics empower healthcare organizations to strategically expand by leveraging data to forecast future trends and identify potential areas for efficient growth.

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Healthcare Healthcare Healthcare Provider Competition 52

Healthcare Success

MAY 31, 2022

The pandemic fast-tracked the growing notion of healthcare consumerism , spurring several changes in the healthcare industry. These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. . Attitudes toward patient wait times have changed.

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Clarify Health

DECEMBER 13, 2023

To beat the intense competition across the healthcare industry, it’s critical for providers to leverage demand forecasting to accurately forecast future healthcare utilization needs for their services and develop robust roadmaps for growth and success.

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Healthcare Healthcare Competition Marketing 52

Clarify Health

NOVEMBER 15, 2023

In the business of healthcare, time is of the essence. Health plans and care delivery organizations face steep competition for customers and patients, so it’s essential to move swiftly to gain customer loyalty and market share when launching a new health plan or service line. But, as the saying goes, only fools rush in.

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Healthcare Healthcare Marketing Competition 52

Clarify Health

AUGUST 3, 2023

Healthcare prices in the U.S. Varied health plan contracts and coverage made it nearly impossible for patients to know ahead of time what they’d be charged for a given service. Complying with the regulations won’t be enough for healthcare delivery organizations that want to thrive in this new, more transparent environment.

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Healthcare Success

JANUARY 30, 2023

What about securing increased patient volume through in-office appointments? Prioritize findability Today’s healthcare consumers expect healthcare websites to have: Intuitive navigation Easy-to-understand, educational content Easy, online appointment scheduling Convenient Telehealth options Secure, online access to medical records (e.g.,

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices.

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LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. 6 Medical Marketing Strategies to Adopt in 2023.

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Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare.

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Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. One way is to use patient-generated content (PGC).

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Healthcare Success

JANUARY 5, 2024

But organizations with dozens or hundreds of locations face even more hurdles: Multilocation providers must consider each location’s unique needs, competitive situation, and business objectives—compounding the complexity of managing an accurate and effective PPC (aka pay-per-click or paid search) strategy.

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Clarify Health

DECEMBER 28, 2023

Increasing patient retention, decreasing leakage, boosting exposure, improving provider and patient satisfaction, and growing revenue opportunities. Not only are health systems competing for patients – who now have more control over their choice of provider than ever before – but they are also competing for those crucial referrals.

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