PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” With AI-powered chatbots and services, patients can access the information they need more efficiently.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

PM360

NOVEMBER 27, 2023

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? Marketing is key to adding that layer of storytelling.

Marketing 105

Marketing Customer Relationship Management Relationship management Education 105

Clarify Health

JUNE 29, 2023

Ideon will power Clarify Networks’ competitive intelligence software module with national insurance network data across commercial, Affordable Care Act (ACA), and Medicare Advantage (MA) markets to empower health plans to gain valuable insights into their competitors’ networks. Levin, co-founder and CEO of Ideon.

Networking 52

Networking Competition Insurance Healthcare 52

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health.

Leads 52

Leads Pharmaceutical Marketing Media 52

LEVO Health

OCTOBER 26, 2022

The medical device market is more saturated than you might think. With seemingly countless treatment options on the table, how can your device cut through the clutter and get in front of the right patients at just the right time? You need a marketing strategy that sets your medical device apart from the competition.

Medical 52

Medical Marketing Patients Food and Drug Administration 52

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

Healthcare 96

Healthcare Healthcare Marketing Engineering 96

eMediWrite

MAY 27, 2022

In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Brand loyalty, on the other hand, is one of the most difficult components of pharmaceutical marketing. Loyalty programmes do not work in pharma.

Doctors 52

Doctors Pharma Physicians Prescription 52

Healthcare Success

MAY 19, 2022

At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. of doctors ages 40-54 and just 30% of physicians under the age of 40. Revenue loss.

Marketing 52

Marketing Physicians Doctors Competition 52

Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Each practice previously had its own name, systems, and marketing programs.

Doctors 113

Doctors Marketing Healthcare Healthcare 113

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing. Ready to start leveraging QR code technology and stay ahead of your competition?

Leads 109

Leads Patients Healthcare Provider Healthcare 109

World of DTC Marketing

APRIL 5, 2021

The post Healthcare is about profits, not patients. They said “medical claims and revenues noticeably declined among hospitals during the height of the pandemic, which has benefited health insurers. The huge profits available in American healthcare are too big an incentive for corporations and Wall Street. Changes are imminent.

Healthcare 188

Healthcare Healthcare Patients Insurance 188

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

Healthcare Success

MAY 31, 2022

These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. . It is well-established that longer patient wait times negatively impact patient satisfaction , specifically regarding patient confidence (in the provider) and perceived quality of care.

Patients 98

Patients Healthcare Healthcare Physicians 98

PM360

MAY 15, 2023

But the marketing landscape is decidedly different in today’s digital era. Fortunately, point-of-care (POC) marketing channels provide effective and efficient options. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan. In the years to come, expanding technology will offer more novel POC options.

Marketing 52

Marketing Electronics Doctors Physicians 52

Scott’s Directories

JULY 21, 2022

Several software companies compete to provide medical facilities with cutting-edge software to improve patient and client care quality. As the competition is intense, you must market your medical software uniquely so that it stands out among all other options in the market.

Medical 52

Medical Marketing Healthcare Provider Doctors 52

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. These changes include marketing processes, customer engagement, tools and tactics. .

Marketing 52

Marketing Pharma Competition Doctors 52

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. Across the 4-day conference, we heard sessions on topics ranging from service line marketing to current challenges with ASC data visibility to shifts in provider recruitment & retention trends.

Patients 52

Patients Recruitment Competition Physicians 52

PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. That has created a different problem: almost 60% of all doctors now feel that they have been recently spammed with digital messaging by at least one pharma company. Where do we go from here?

Marketing 75

Marketing Physicians Media Doctors 75

PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: BBH London, WebMD POC.

Marketing 52

Marketing Education Media Healthcare 52

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this doesn’t mean much if patients can’t find your website. Keyword Research The healthcare market is highly competitive.

Healthcare 98

Healthcare Healthcare Marketing Engineering 98

Scott’s Directories

NOVEMBER 3, 2023

Whether it’s about staying ahead of trends, understanding the competition, or making meaningful connections, it all boils down to having access to reliable data. This directory isn’t just a list of contacts; it’s a treasure trove of insights that can help businesses thrive in the Canadian dental market.

Marketing 40

Marketing Competition Medical Patients 40

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into.

Healthcare 52

Healthcare Healthcare Marketing Media 52

MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

pharmaphorum

OCTOBER 27, 2022

A bot that provides support to relatives of people with cancer – called Scally – has been named the winner of the World Health Organization ‘s inaugural European competition to find and nurture digital health projects. The post Support bot for cancer patient relatives wins WHO Health Hackathon appeared first on.

Patients 52

Patients Doctors Transportation Healthcare 52

World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. Political pressure was mounting in the US, the most profitable market. In fact, Richard Gonzalez, C.E.O.

Pharma 186

Pharma Competition Prescription Doctors 186

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. Across the 4-day conference, we heard sessions on topics ranging from service line marketing to current challenges with ASC data visibility to shifts in provider recruitment & retention trends.

Patients 40

Patients Recruitment Competition Physicians 40

PM360

SEPTEMBER 21, 2023

As the drug landscape grows increasingly competitive, it will be vital to gain an intimate, personalized understanding of how individual patients respond to medication to highlight a drug’s value on their quality of life.

Competition 91

Competition Medicine Medical Patients 91

Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. Market research insights. Consumerization of the patient.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing. Ready to start leveraging QR code technology and stay ahead of your competition?

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Clarify Health

APRIL 10, 2024

Engaged physicians are not only more likely to deliver high-quality care to patients, but also play a pivotal role in driving operational efficiency and innovation. Using data analytics to support and educate physicians can streamline processes, provide meaningful feedback, and show the impact of engagement on patient health and satisfaction.

Physicians 52

Physicians Doctors Education Healthcare 52

World of DTC Marketing

JULY 23, 2020

QUICK READ : Prescribers are reviewing some of their favorite prescribed drugs and are open to learning about new drugs in terms of efficacy and patient outcomes but you had better be ready to talk about patients beyond the science. They don’t like it when a drug rep bashes the competition.

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Physicians Marketing Side effects Patients 130

Medico Reach

APRIL 13, 2022

Physicians lead hectic lives attending to patients and handling treatments. So, if you’re a healthcare marketer, you need to send personalized emails to grab their attention. So read on, as we delve into some of the best practices for personalized email marketing to physicians. Why Choose Personalized Email Marketing.

Physicians 52

Physicians Marketing Leads Medical 52

PM360

NOVEMBER 8, 2023

Dahlhausen joins iCliniq after the company recently launched iCliniq Engage , its suite of contextual advertising engagement solutions for pharmaceutical and medical advertisers that is already attracting more than 700,000 unique patients monthly. The company has created a highly engaged consumer base for pharma marketers,” Dahlhausen said.

Leads 52

Leads Sales Healthcare Healthcare 52

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Too many doctors, the data was still questionable. Knopman, a Mayo Clinic neurologist who treats Alzheimer’s patients and is a member of the FDA advisory committee.

FDA 187

FDA Side effects Patients Doctors 187

Pharmaceutical Technology

MARCH 24, 2023

Biosimilars are an important tool to facilitate competition, lower the price of drugs, and create savings across the board. Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year.

Competition 59

Competition Marketing FDA Physicians 59

PM360

DECEMBER 14, 2022

After all, they can still read the tea leaves and provide their best interpretation of what is trending, where the industry is most struggling, and what might be coming down the pike that marketers should be aware of. By the end of 2023, what do you think will be the biggest change to the industry that marketers will need to adjust to?

Marketing 91

Marketing Patients Healthcare Healthcare 91

Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. .

Competition 109

Competition Healthcare Healthcare Marketing 109