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Competition in Healthcare is Increasing—Rapidly and Dramatically

Healthcare Success

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. . Most people choose the latter.

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Marketing to Doctors and Physicians

Healthcare Success

(Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Add value to their day-to-day lives.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Healthcare Networking: Leveraging Expert Contact Lists for Success

Scott’s Directories

The world of healthcare is ever-evolving, and staying connected within this expansive industry is crucial for any professional. One effective way to ensure you remain plugged into the vital hubs of this field is by leveraging a reputable healthcare industry mailing list.

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Clinical Sales Specialist: A Rewarding Career in Healthcare

Rep-Lite

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices.

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Decoding the Path to Effective B2B Medical Marketing

Scott’s Directories

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

Medical 52
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Nine for 2023, part three: thriving or surviving?

pharmaphorum

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed. Medicines manufacturing is energy intensive.