World of DTC Marketing

MARCH 18, 2021

SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. A brand name is only as effective, or ineffective, as the messaging and brand experience that goes with it. In other words, they resonate.

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FDA Prescription Physicians Pharma 180

PM360

SEPTEMBER 21, 2023

Pity the poor pharma brand marketer. In contrast, brand marketing can feel like a vestige from another era of marketing, poorly understood, with poor metrics, and little consensus of how brand marketing contributes to the overall business. Should pharma brand campaigns drive quality, affinity, or persuasion?

Pharma 111

Pharma Marketing Prescription Media 111

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. Setup also found that one third of brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand.

Pharma 203

Pharma Media Marketing Specialization 203

Star OUTiCO

AUGUST 10, 2023

Pf is proud to announce a new FREE webinar focused on firing up pharma brands and boosting commercial potential. Register for FREE to join the ‘Maximising pharma’s commercial impact with brand optimisation’ webinar Are you looking to enhance your brand’s performance to achieve commercial excellence?

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Pharma Media Marketing Sales 52

Impetus Digital

FEBRUARY 1, 2024

Our expert speakers will share their unique industry insights and the “best of the best” virtual collaboration and insight-gathering programs from 2023. About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis.

Professional Services 113

Professional Services Education Healthcare Provider Patients 113

Pharma Marketing Network

OCTOBER 31, 2023

Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers. It’s a great way to build relationships and create brand awareness. Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers.

Marketing 52

Marketing Pharma Ethics Networking 52

Eversana Intouch

AUGUST 10, 2023

To empower you and your brand to provide the support that rare disease patients and caregivers seek, our experts rounded up insights to help brands identify, engage with, and treat rare patients at an ever-increasing speed to stay competitive. Download the POV to learn more.

Patients 82

Patients Competition Marketing Healthcare 82

Clarivate

DECEMBER 27, 2023

Our sustainability report is full of real-life examples of how we help our customers, colleagues and communities, with transparent, data-driven results and real insights on where we need to focus moving forward. By leveraging our expertise and data-driven insights, we aim to drive positive change and create a more sustainable future.

Government 105

Government Leads 105

Impetus Digital

APRIL 22, 2024

Learn from our expert speakers about the most effective strategies for insight-gathering, patient support, and educational initiatives. About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis.

Patients 52

Patients Education Professional Services Healthcare Provider 52

Veeva

MAY 23, 2023

By Lai Teng Teh, Program Manager, Content Partners Veeva APAC Brand managers play an important role in driving effective product launches. They manage the full marketing life cycle, from developing and implementing brand strategies, to promoting and positioning the brand for sales effectiveness.

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Management Pharma Marketing Sales 52

PM360

FEBRUARY 8, 2024

helps scientific writers maximize their efficiency and accuracy by generating reports and insights. RPC connects rare and non-rare disease patients and their loved ones with decision-makers and compensates participants for their opinions and insights. Medable, Inc., Medable, Inc., said Reid Connolly, CEO of Inizio Evoke.

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Media Electronics Patients Healthcare 52

Impetus Digital

APRIL 24, 2023

Register now to learn more about: Sustainable and seamless virtual brand planning Innovative virtual launch preparation programs How to get more (and higher quality) insights despite shrinking budgets Plus much more! Book a Consultative Demo The post Virtual Brand Planning Webinar appeared first on Impetus Digital.

Professional Services 90

Professional Services Education Healthcare Provider Consulting 90

PM360

JUNE 6, 2023

Inizio Engage was initially announced as one of Inizio’s five business units when the organization formed in June 2022 from the combination of Huntsworth and Ashfield, but until now the company has maintained the Ashfield Engage and TCEG brands.

Specialization 97

Specialization Marketing Patients Medical 97

World of DTC Marketing

MARCH 5, 2021

SUMMARY: Your product website is a window between your brand and target audience. You might not be able to talk to one another, but what your audience does behind that window can tell you a lot about how they’re thinking about your brand. For new brands, I have seen a direct correlation between TV and website visitors.

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Marketing Prescription 155

World of DTC Marketing

MARCH 29, 2021

3hree: Multiple calls to action need to be tested as they relate to actually driving brand objectives. ” Where was the brand’s response? Brands need to quantify the comments and decide which trends are worth addressing in the website’s content. Awareness doesn’t mean a damn thing. Nowhere to be found.

Media 182

Media Side effects Doctors Prescription 182

Pharma Marketing Network

SEPTEMBER 19, 2023

It involves monitoring social media conversations to gain insights into customer behaviour and sentiment, as well as to measure the success of campaigns. Social listening is the process of monitoring social media conversations for insights into customer behavior, sentiment, and brand performance.

Marketing 52

Marketing Pharma Media Networking 52

pharmaphorum

OCTOBER 20, 2022

Such scattered information is commonplace among brand teams; insights may be stored in various files and folders, which prevents collaboration and hinders teams from creating optimal brand strategies. In my experience working on global biopharma brands, commercial success is built on collaboration and solid basics.

Competition 90

Competition Marketing Pharma Biopharma 90

Impetus Digital

SEPTEMBER 16, 2022

In this Customer Story, we share how a nephrology brand team approached Impetus Digital for help with streamlining and optimizing their annual brand planning and strategic discussions. Conduct a deep-dive business review, including of brand positioning, and identify key drivers and barriers for the brand in the year to come.

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Pharma 98

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. That’s a lot of noise and confusion, so you need to insist that your agency does both usability testing, which includes measuring the brand favorability.

Media 180

Media Marketing Patients Prescription 180

Eversana Intouch

DECEMBER 13, 2023

Packed with actionable insights, the POV offers strategic recommendations to help brands navigate the ever-shifting privacy legislature successfully. In this POV, we outline how valuable data from first-party and third-party cookies fuel your paid media strategy as well as your larger digital ecosystem. Download POV

Media 59

Media Marketing Healthcare Healthcare 59

PharmExec

MARCH 10, 2024

Yet, pharma brands spent over $12.5 This paper explores how to filter and pinpoint critical data sets using browser-based technology to gain marketing insights from this data and measure competitiveness.¬ Sales and marketing effectiveness of speaker programs is often one of the least understood aspects in the industry.

Competition 40

Competition Pharma Sales Marketing 40

PM360

NOVEMBER 12, 2023

PM360 asked data experts what hidden insights companies may already have if they just know how to look for it as well as the best way to get buy-in on predictive analytics or next best action recommendations. When there is too much data and it is not integrated, or “fused,” you are drowning in it and it’s nearly impossible to find insights.

Sales 59

Sales Training Marketing Healthcare 59

Eversana Intouch

DECEMBER 1, 2023

As Cannes put it: “Brands both inside and outside the traditional health and pharma space are adopting a range of creative approaches to help people lead healthier lives. Together, let’s dive into Cannes Lions Health and Pharma Winners with insights from jurors, speakers and spotlighting star performers.”

Pharma 87

Pharma Management Leads Marketing 87

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: Digital ad spend in pharmaceutical brands is up 111% so far in 2020 and 80% of that money is being thrown away by fraud and the popularity of programmatic advertising. The number of brands advertising across print decreased by 17% and spend decreased by 30%. A Waste of money?

Pharma 187

Pharma Media Pharmaceutical Management 187

PM360

JUNE 27, 2023

Jennifer is a seasoned industry veteran with an in-depth focus on delivering digital-first brand experiences driven by strategic insight. I’m looking forward to joining a team with a strategy-first mindset for creative and transformative solutions, delivering fuller brand experiences that change beliefs and behaviors.”

Healthcare 52

Healthcare Healthcare Marketing Medicine 52

PM360

JUNE 16, 2023

These factors, and more, make it increasingly difficult to engage hard-to-reach audiences and drive strong brand performance. many channels), an omnichannel strategy is a customer-centric, unified brand experience across all channels. Furthermore, demand for digital solutions has triggered a transition to omnichannel communications.

Marketing 59

Marketing Sales Healthcare Healthcare 59

PM360

APRIL 22, 2024

Digital Transformation in a Decade Many brands had invested in digital transformation, yet the COVID-19 pandemic exposed both the strengths and weaknesses of each organization’s digital capability. The products and experiences that often remain online, whether successful or not, present a tapestry of touchpoints for end- users.

Pharma 52

Pharma Training Media Pharmaceutical 52

World of DTC Marketing

JUNE 22, 2022

So far this year, it has injected $1.7bn into futuristic health ideas, according to CB Insights, a data provider, leaving its fellow tech giants, which spent around $100m all told, in the dust. Generic drugs versus branded is also a considerable expense. bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

PM360

MARCH 24, 2023

Here’s a look at what’s hot for healthcare brands. Their website states: “In the AnchoringVR scenario patients select or create visual expressions of that experience and fuel them with audio recordings of their insights,” explains [Enosis co-founder Agnieszka] Sekula. But a lot was shared at this year’s SXSW that had staying power.

Media 119

Media Engineering Healthcare Healthcare 119

Pharmaceutical Technology

MAY 2, 2023

ODAIA, a life sciences predictive analytics and commercial insights provider, has secured an investment of $25m in its Series B funding round. This software-as-a-service (SaaS) platform is also used by life science brands to launch their drugs, therapeutics and vaccines in the markets, using data-driven solution.

Pharma 59

Pharma Pharmaceutical Sales Healthcare Provider Prospecting 59

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. Brand / Creative. Brand / Creative. Brand / Creative. Brand / Creative.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Healthcare Success

APRIL 8, 2024

Just as a ship's compass guides a captain across a vast ocean, the 7 Ps of marketing are vital navigational tools, charting a course for brand differentiation and long-lasting success. Increase brand awareness in new markets. Increase customer retention and brand loyalty. Build a heightened awareness of consumer needs.

Marketing 112

Marketing Competition Patients Healthcare 112

PM360

MARCH 22, 2024

From a data perspective, they constitute a goldmine of unique and powerful insights that can play an imperative role in shaping clinical development, medical education and commercialization strategies. MSL insights have the potential to deepen relationships with HCPs, ultimately enhancing patient health outcomes.

Medical 52

Medical Education Medical science Sales 52

PharmExec

DECEMBER 12, 2022

Brand Institute, naming agency, is pleased to share insights on emerging clinical trial naming trends.

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Clarivate

AUGUST 16, 2022

Trademark research and risk assessment are essential to successfully launch a new brand. When IP professionals provide fast and accurate answers to critical launch questions, they not only help brand owners make more confident business decisions, but they also become invaluable strategic partners.

Marketing 52

Marketing Competition Management 52

PM360

OCTOBER 3, 2023

Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. and Publicis NY) BRAND CHAMPION AWARD WINNERS Autoimmune/Rheumatology: Katrina Sergeev Gary, Sr.

Education 122

Education Marketing Media Management 122

World of DTC Marketing

OCTOBER 30, 2020

DTC marketers need to get out of the mindset of using raw numbers and ask their web analytics people for insights instead. While the total amount of website visitors remains pretty constant at an average of 35,000 per month, the bounce rate of 91% indicates that many are being turned off by the brand homepage and or its messaging.

Medical 279

Medical Marketing Patients 279