Unconventional Approaches Pharma Is Taking to Engage Patients
PM360
SEPTEMBER 7, 2023
It started off with argenx employees reading letters written by the patient community about their struggles—MG patients no longer able to read bedtime stories to their daughter or dance at their son’s weeding or run their private psychiatry practice. The film can now be viewed on the unbranded site ShineALightonHS.com.
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