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Novo Nordisk, Eli Lilly's obesity drugs will lead in new drug sales in 2024: Evaluate

Fierce Pharma

Expect more of the same in 2024, according to a report from Evaluate, which places Novo and Lilly in the top two spots for global new sales.

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Goodbye 2023, Hello 2024!

Contrarian Sales Techniques

Highlights of the Year 2023 has been a transformative year in the world of sales, marked by significant advancements and innovations. On this blog, we've explored and implemented cutting-edge sales strategies and techniques that have redefined how we approach selling.

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From Budgetary Bummer to Sales Bonanza: Your 2024 Success Odyssey Starts Now

Contrarian Sales Techniques

This blog post is your road map to crushing your sales goals in 2024, even if the economic weather looks stormy. 2024, like every new year, promises a cornucopia of possibilities, but whispers of economic uncertainty hang heavy in the air. Hold onto your hats, my fellow sales voyagers, because I say choose the latter.

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Sales Forecasting 2024: How AI Is Making Forecasts More Accurate

Quantified

Most sales organizations have a sales forecast accuracy of less than 75%. Poor forecasts hurt almost every part of the sales team—from the sales managers who choose goals and priorities to the sales reps who are striving for impossible goals to the clients who are hit with rushed and desperate pitches.

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5 Predictions: The Impact of Generative AI on Sales in 2024

Quantified

If your business has been around long enough, you likely remember the days of sales in the field, knocking on doors and pounding pavement to drum up leads. Over the years, however, there have been innovations and transformations in how your sales teams cold call, nurture, present to, and close new customers.

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Pfizer’s Covid-19 vaccine sales forecasts upgraded with sales of $37bn in 2022

Pharmaceutical Technology

Pfizer and BioNTech’s Covid-19 vaccine, Comirnaty, had a phenomenal year with forecast sales of $37bn in 2022. Comirnaty is the leading prophylactic vaccine for Covid-19 and is expected to generate an additional $2.8bn in sales in 2022 compared to GlobalData’s H1 2022 forecast.

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Prescriber Centricity: Improving Sales by Identifying Key HCP Interests

The Marketing Advantage

April 29, 2024 Any successful salesperson will tell you that the key to influencing and winning over a potential customer is marketing to that customer’s specific interests. Conclusion The sales rep is the best judge of how their prescriber targets should be classified based on the five prescriber types outlined above.

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