Clarivate
APRIL 18, 2024
RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end.
Healthcare Success
JANUARY 2, 2024
Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.
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Eversana Intouch
MARCH 19, 2024
That’s why in 2024, we find ourselves still failing women in healthcare. They are more likely than men to suffer chronic conditions and use prescription drugs across all age groups. When it comes to healthcare, however, this model often fails to consider the good of all. Women represent more of the health care system than men.
pharmaphorum
SEPTEMBER 30, 2022
In March, the first advisory committee agreed with the opinion voiced by the FDA reviewer that there were doubts about the efficacy of Relyvrio, and that it would be preferable to wait for the results of an ongoing, larger study – now expected to read out in 2024.
PM360
NOVEMBER 13, 2023
When it comes to platforms used by HCPs to better understand prescription drug pricing information, GoodRx is second only to a provider’s electronic health record (EHR). Is GoodRx in Your 2024 HCP Marketing Plan? Click here to learn more about GoodRx HCP media solutions and give us a try in your 2024 HCP marketing plan.
pharmaphorum
JANUARY 24, 2023
This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact.
PM360
DECEMBER 20, 2023
A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Fifty percent of responders said they changed prescriptions because of social media information. Doctors love to talk to each other, especially when they share questions and concerns.
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