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Why Having A Strategy Is So Important For Healthcare Digital Marketing in 2023

KBK Communications

What will healthcare digital marketing look like in 2023? With digital marketing being more crucial to the healthcare industry and creating significant lead generation opportunities for organizations, specialized strategies are appearing to help healthcare companies reach the objectives and goals they desire.

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The 2023 PM360 ELITE 100

PM360

For nine years, we have looked to recognize those people in healthcare and life sciences who are making a mark on our industry, on patients, on colleagues, on the world. Data Miners: Individuals who specialize in analytics and can turn hordes of numbers and research into actionable insight.

Education 105
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Healthcare Industry Leaders and Workplace Equity Champions Announced as 2023 Award Recipients by the Healthcare Businesswomen’s Association

Pharma Marketing Network

FAIRFIELD, NJ (12 January, 2023) – The Healthcare Businesswomen’s Association (HBA) announces the 2023 Woman of the Year, Honorable Mentor, and STAR. Christi Shaw, Chief Executive Officer, Kite, a Gilead Company, was selected as the 2023 Woman of the Year. Jag Dosanjh, President, U.S. Honorable Mentor—Jag Dosanjh, AbbVie.

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[Podcast] Is Your Healthcare Email Marketing HIPAA Compliant?

Healthcare Success

Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. From the moment someone interacts with your healthcare organization, you must inform them of your communication methods (e.g.,

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The PM360 Trailblazer Awards 2023 Winners

PM360

Diversity/Multicultural: Anna Czene, Vice President, Corporate Communications & DEI Lead, CareDx, Inc. Gastrointestinal: Lindsay Bensko, Director, IBD Education and Engagements, Takeda Pharmaceuticals Global Marketing: Lisa Green, Director, Global Marketing ‑ Rare Diseases, Chiesi Global Rare Diseases HCP Engagement: Jibin John, Sr.

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ISPOR 2023: A Focus on Quality

Prognos Health

Todd Somsel , Commercial Lead, RWD Marketplace The acceptance and application of real-world evidence (RWE) by stakeholders across the healthcare industry continues its rapid pace of growth. One of the key pillars of understanding is in the quality of the evidence, and its underlying real-world data (RWD).

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ISPOR 2023: A Focus on Quality

Prognos Health

Todd Somsel , Commercial Lead, RWD Marketplace The acceptance and application of real-world evidence (RWE) by stakeholders across the healthcare industry continues its rapid pace of growth. One of the key pillars of understanding is in the quality of the evidence, and its underlying real-world data (RWD).