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The Caregiver Vertical: How Pharma Engages

Pharma Marketing Network

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. 5 While the CDC gathers information on these topics for public health planning, there are immediate needs that pharma can address. . What Can Pharma Do? Accessed March 21, 2022. Sunny White.

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Preventive Care Awareness and Access is Lagging for LGBTQ+ Patients—But Pharma Can Help

PM360

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. Physicians Need More Education. There is a special kind of access to consider that is specific to the LGBTQ+ community,” Briggs says.

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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

2 and over a million actively licensed physicians 3 are available to prescribe them? Before you can drive scripts and maximize the impact of your pharma marketing budget, you have to account for three key trends that have impacted how drugs are prescribed. Symphony Health Solutions, practitioner insight’s data, 2022.

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What Does the Metaverse Mean to Pharma?

PM360

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? For Specialized Care: We’ve heard heroic stories of patients living in “Health Deserts” driving almost a whole day to receive specialized oncology care because they had no options in their local communities.

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The Top 10 Clinical Research Companies in the USA

Medico Reach

To bring effective medicines and Innovations in healthcare industry , a Clinical Research Organization or Contract Research Organization (CRO) are a must for the Biotech, Medtech, and pharma industries. In 2022, the global clinical research market stands at $63.6 from 2022 to 2027. from 2022 to 2027.

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Specialty Treatments Require a New Approach to Affordability

PM360

GoodRx is the leading platform 2 with the highest unaided awareness and trust across patients, physicians, and pharmacists 3 that Americans—regardless of insurance status—use across many phases of their healthcare journey. Source: IQVIA Institute, March 2022. Source: GoodRx proprietary data for 19 months ending December 31, 2022.

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Four ways Biogen is tackling digital innovation in neurological disease

pharmaphorum

Digital transformation in pharma is not a singular endeavour. He sat down with pharmaphorum at Frontiers Health 2022 in Milan to discuss how his group approaches digital innovation around neurological diseases. The final focus area at Biogen Digital Health is digital therapeutics and other pharma-adjacent interventions.

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