Impetus Digital

FEBRUARY 16, 2024

Based on our survey of hundreds of healthcare provider advisors in 2022–2023, over three-quarters stated that they prefer virtual/hybrid meetings, with the convenience and flexibility of digital meetings rated as the top benefits (unpublished data).

Pharma 88

Pharma Healthcare Provider Healthcare Healthcare 88

PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

Education 98

Education Patients Digital Media Pharma 98

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. This is both a lost opportunity to provide care as well as raise awareness about preventive items that might be coming up.”.

Patients 97

Patients Pharma Physicians Education 97

Impetus Digital

MARCH 15, 2024

In 2022, global spending on cancer medicines was approximately 196 billion USD, and this number is forecasted to reach $375 billion by 2027. In addition, the global population is getting older, and more cancers of all stages will be diagnosed as a result, putting even more pressure on the healthcare system.

Recruitment 83

Recruitment Healthcare Provider Patients Healthcare 83

Pharmaceutical Technology

MAY 2, 2023

ODAIA will use the latest investment to further advance its artificial intelligence (AI)-powered product offerings, allowing the pharma companies to deliver various life changing therapies to the patients faster.

Pharma 59

Pharma Pharmaceutical Sales Healthcare Provider Prospecting 59

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 94

Medicine Healthcare Healthcare Pharma 94

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Healthcare Provider (HCP) Marketing. Congress Coverage.

Media 52

Media Healthcare Healthcare Recruitment 52

PM360

MAY 21, 2024

In this issue, we take a closer look at the evolution of the Smart TV and the increase of streaming services and how they can benefit the pharma industry. In 2023, 55% of biopharma campaigns measured by Veeva Crossix included streaming, up 10% from 2022. PM360’s Focus On section examines a specific area of the life sciences industry.

Media 105

Media Healthcare Healthcare Marketing 105

PM360

APRIL 22, 2024

As the demand for high-quality, trustworthy, and actionable healthcare information grows, the window of time to capture a healthcare professional’s attention seems to narrow. TAP INTO TRUST AND MAKE IT RELEVANT Many HCPs report approaching pharma-created content with suspicion of promotional agendas and bias. Doximity; 2022.

Physicians 52

Physicians Education Healthcare Healthcare 52

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge. “As

Marketing 98

Marketing Patients Pharma Doctors 98

pharmaphorum

JANUARY 29, 2023

With the population ageing, the need for healthcare is growing fast: between 2015 and 2050, the proportion of the world’s population over 60 years old will nearly double from 12% to 22%, according to the World Health Organization. Secondly, pressure on healthcare spending is leading to greater consolidation.

Healthcare 93

Healthcare Healthcare Manufacturing Marketing 93

pharmaphorum

AUGUST 2, 2022

Indeed, one of the main barriers to treating these diseases is that a high proportion of patients are part of marginalized groups that are difficult to reach through traditional healthcare systems. In June 2022, the World Health Organization (WHO) released a new strategy for ending the hepatitis B and C epidemics.

Patients 100

Patients Healthcare Provider Healthcare Healthcare 100

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Fierce Healthcare.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Source: IQVIA Institute, March 2022. Source: GoodRx proprietary data for 19 months ending December 31, 2022. Households in 2022” (Figure 3).

Prescription 52

Prescription Medical Patients Distribution 52

Pharma Marketing Network

MAY 3, 2023

In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment. References: 1. Retrieved from [link] 2.

Safety 52

Safety Food and Drug Administration Pharmaceutical Marketing 52

Impetus Digital

JULY 15, 2022

” Source: [link] (March 2022). If anything, it is more crucial than ever to gather insights from healthcare providers, payers, and patients on current market conditions. The good news is that there are ways to beat inflation and still continue those vital engagements with your key stakeholders.

Healthcare Provider 97

Healthcare Provider Food Pharma Healthcare 97

pharmaphorum

JANUARY 24, 2023

Drug development has long been an issue for the pharma industry, due to the expense and the high failure rate of potential treatments. Ben Hargreaves finds that the vast amount of genetic data that exists today could help provide a faster, more targeted way of developing new drug candidates.

Food and Drug Administration 89

Food and Drug Administration Pharma Medicine Healthcare 89

PM360

AUGUST 24, 2023

Each of their trailblazing efforts result in much more than personal or organization success, it results in better quality of life for patients, better care options for healthcare providers, and happier and healthier people around the world.” Weiss has also made substantial efforts to give back to the community at large.

Marketing 52

Marketing Education Healthcare Healthcare 52

PM360

JUNE 11, 2022

While social media had already been on the rise for disseminating medical information, the COVID-19 pandemic pushed many healthcare providers (HCPs) into the space. So when it comes to gaining trust on social media, HCPs should be the go-to influencers for pharma to get on their side. One in three consumers in the U.S.

Media 52

Media Education Pharma Patients 52

Clarivate

MARCH 14, 2024

1] To mitigate the potential presence of nitrosamine impurities in pharmaceuticals, manufacturers are now facing impending regulatory requirements in various markets – in the European Union, for example, they were obligated to submit reformulation strategies and mitigation plans in late 2022. [2].

Pharmaceutical 52

Pharmaceutical Manufacturing Food Healthcare Provider 52

PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. When it comes to pharma marketing, however, conversion should not be considered the last stage of the funnel.

Marketing 52

Marketing Education Retail Prescription 52

Impetus Digital

APRIL 24, 2023

It also highlighted that digital provides new ways for MA members to connect and engage with stakeholders. Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past.

Medical 52

Medical Education Physicians Healthcare 52

PharmaKinnex

MAY 15, 2022

May 15, 2022. Continue reading to learn how marketing provides expert help to enhance your sales team’s performance and lessen some of your day-to-day pressure. So, how can marketing support your pharma sales team? Healthcare Providers Are Overwhelmed. How Can Marketing Support The Sales Team’s Success?

Marketing 52

Marketing Sales Training Recruitment 52

European Pharmaceutical Review

MARCH 14, 2023

Four recent rulings on parallel imports In November 2022, the CJEU announced four rulings on the parallel import of medicinal products. He has been advising pharmaceutical companies and healthcare providers for a number of years. Case C‑147/20 Novartis Pharma GmbH v Abacus Medicine A/S [2022].

Medicine 81

Medicine Marketing Distribution Pharmaceutical 81

PM360

JUNE 11, 2022

Traditionally, the role of Medical Affairs is to generate scientifically accurate content for disease state education or on-labeling messages to healthcare providers (HCPs). Observationally, this is truer for the small and mid-size pharma and biotech companies than for larger pharma companies.

Patients 98

Patients Medical Education Government 98

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

Patients 59

Patients Pharma Education Media 59

Vodori

MAY 18, 2022

As the healthcare market continues to shift from the pandemic and beyond, nobody fully has their healthcare provider (HCP) digital engagement strategy figured out yet. In the Healthcare Marketers Trend Report 2022 from MM&M, they continually note shifts towards digital materials.

Marketing 52

Marketing Sales Pharma Pharmaceutical Sales 52

pharmaphorum

SEPTEMBER 24, 2022

Apps related to healthcare are a broad, growing category. As of August 2022, the iPhone boasts more than 2.18 The iPhone’s potential to bundle one suite of tools featuring every healthcare and healthcare-adjacent app (ovulation trackers, heart rate monitors, diet apps, fitness apps, HSA apps, etc.) around 52,000 ?

Medical 98

Medical Pharma Prescription Manufacturing 98

pharmaphorum

AUGUST 22, 2022

As the healthcare industry emerges at last from the COVID-19 pandemic into a new, digitally supercharged world, stakeholders across the industry must move fast to embrace digital transformation. Sidekick Health is already working with pharma heavyweights Pfizer and Bayer on gamified apps that can be paired. Recommended reading.

Healthcare 52

Healthcare Healthcare Healthcare Provider Patients 52

Pharmaceutical Technology

FEBRUARY 1, 2023

As paediatric hospital wings are flooded with an unprecedented number of respiratory syncytial virus (RSV) cases , healthcare workers have been overwhelmed by an unusually early peak of the RSV season. per 100,000 people were hospitalised for RSV-related reasons in the 2022–23 RSV season. per 100,000.

Pharma 64

Pharma Pharmaceutical FDA Healthcare Provider 64

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. NPS score of 90 with healthcare providers. In addition, millions of their patients use GoodRx.

Media 52

Media Prescription Healthcare Provider Patients 52

PM360

AUGUST 9, 2022

With these launches came more complex science, which pushed biopharma’s evolution to integrate more medical engagement alongside the existing commercial focus for healthcare providers and payers. Innovation Is Expanding, But Healthcare Systems Are Slow to Adapt. Challenges of the New World Order.

Biopharma 69

Biopharma Marketing Healthcare Healthcare 69

pharmaphorum

OCTOBER 10, 2022

Any delay in diagnosis or treatment can severely impact the options available to patients and healthcare professionals. As part of efforts to increase uptake of screening programmes, purpose-driven partnerships between the NHS and the pharma industry have emerged as an innovative solution to raise patient awareness. August 2022.

Patients 93

Patients Pharma Media Training 93

Medico Reach

JUNE 16, 2022

Infographic content: The onset of the COVID-19 pandemic has pushed significant growth in the US Healthcare Industry, with 2022 being the year of consumer influence. With higher interoperability levels and significantly better price transparency for medical bills and drugs, the US healthcare industry is dead set on growth.

Healthcare 98

Healthcare Healthcare Distribution Insurance 98

Clarify Health

NOVEMBER 9, 2022

Pharma companies have accelerated to address diversity, ethnicity, and inclusion (DE&I) in their clinical trials. Community leaders, such as educators, faith-based leaders, health workers, and healthcare providers, can be crucial to delivering the health information people need. In April 2022, the U.S.

Pharma 40

Pharma Food and Drug Administration Medicine Patients 40