Eversana Intouch

MARCH 30, 2022

National Doctors’ Day, celebrated on March 30, honors these healthcare professionals for their work and their dedication to their patients and their communities. It began in Georgia in 1933 when Eudora Brown Almond, wife of Dr. Charles Almond, was looking for a way to honor physicians. Why today, by the way? Are you playing it right?

Doctors 52

Doctors Ethics Physicians Marketing 52

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Today, the U.S. 1 According to the U.S.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

PM360

SEPTEMBER 15, 2022

Doctor Docs: Doctors Left Concerned After Roe v. based physicians reveals that a majority are concerned and confused about what constitutes a life-threatening emergency that would make an abortion procedure legal in those 11 states where it has been banned. Wade Overturn. A recent Sermo study of 240 U.S.-based

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. Still, telehealth will NOT replace a visit to a physician’s office for more serious issues.

Physicians 154

Physicians Doctors Patients Training 154

PM360

AUGUST 9, 2022

2 and over a million actively licensed physicians 3 are available to prescribe them? A recent WriteMD analysis found that of all the doctors who prescribe a given brand-name drug, approximately 20% of them write 80% of the prescriptions. Symphony Health Solutions, practitioner insight’s data, 2022. References: 1.

Prescription 52

Prescription Doctors Specialization Physicians 52

Eversana Intouch

JANUARY 11, 2022

Welcome to 2022! Nurse practitioners (NPs) and physician assistants (PAs) have always been prescribers, but as doctors shift out of their practices, NPs and PAs are an audience that shouldn’t be an afterthought. And physicians agree, according to new data from IQVIA.) “It

Marketing 52

Marketing Pharma Medical science Media 52

Medical Device Success

FEBRUARY 25, 2022

At the same time, don’t miss out on the 2022 podcasts where we are diving into Value Based Care and Artificial Intelligence. Episode 55 Driving Sales with Physician Micro-Marketing in MedTech – My guest is Scott Alexander, CEO, Jairus Physician Micromarketing. And, we are rated #2 of Medical Device Podcasts by Feedspot.com.

Medical 130

Medical Recruitment Doctors Physicians 130

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. P&G’s Nervive had the highest performing OTC creative in the first half of 2022 after the brand’s launch just last year. Impressions. 320 million. Brand / Creative.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

PM360

AUGUST 9, 2022

Doctor Docs: Oncologists React to ASCO Educational Material. Sermo , a physician-first online community, found the tracks at ASCO that oncologists felt were the most transformative to be breast cancer (58%), lung cancer (34%), and developmental therapeutics—molecularly targeted agents and tumor biology (32%).

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

PM360

JULY 26, 2022

Physicians Need More Education. When asked which screenings their doctor recommended to them over the past two years, surveyed LGBTQ+ patients listed HIV (30%), sexually transmitted diseases (33%), and depression (25%) as the three most-recommended screening suggestions for all LGBTQ+ patients.

Patients 97

Patients Pharma Physicians Education 97

eatNgage

FEBRUARY 15, 2022

With the new regulations in place, pharmaceutical companies have been forced to forgo offering extravagant gifts, making business lunches one of the most viable methods for pharmaceutical reps to present new drug treatment options to physicians. Increase the number of virtual meetings with physicians. © 2022 eatNgage.

Pharma 52

Pharma Doctors Physicians Pharmaceutical Sales 52

PM360

APRIL 7, 2023

Doctor Docs: HCPs Are Still Burnt Out But Remain Hopeful About Pricing Daniel S. physicians are reporting feeling even more burnout (49%) in 2023 than they were in 2022 (45%). physicians are reporting feeling even more burnout (49%) in 2023 than they were in 2022 (45%). One in three (33%) U.S. While 20% of U.S.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . In other words, only 26.1%

Marketing 52

Marketing Physicians Doctors Competition 52

pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. It works like this. billion in 2021. The post AmerisourceBergen aims to make digital therapeutics access easier appeared first on.

Electronics 70

Electronics Physicians Prescription Doctors 70

Scott’s Directories

OCTOBER 19, 2022

Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years. Common Healthcare B2B Marketing Trends in 2022 Here are some of the most popular B2B marketing trends in the healthcare industry in 2022.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Medico Reach

OCTOBER 25, 2022

It will likely increase at an annual CAGR of 80% from 2022 to 2030 , and the reason for this is human errors. Aviacode has been another prominent provider of super medical coding services to large-scale healthcare organizations, individual hospitals, surgery centers, and physician groups for over the past twenty years. Billion in 2021.

Medical 75

Medical Physicians Healthcare Healthcare 75

PM360

JUNE 11, 2022

This transition has been fueled, in part, by the learnings from the pandemic: More than 40% of physicians indicated that they do not want to go back to the old model and intend to permanently restrict sales force access in favor of digital options. We have created our own clutter. Where do we go from here?

Marketing 75

Marketing Physicians Media Doctors 75

pharmaphorum

SEPTEMBER 30, 2022

Faced with the backlash, the FDA took the highly unusual step of convening another advisory committee meeting earlier this month and, amid emotional pleas from patients and doctors, this time the vote went the other way by a seven-to-two margin. — The ALS Association (@alsassociation) September 29, 2022.

FDA 87

FDA Doctors Patients Prescription 87

European Pharmaceutical Review

MARCH 4, 2024

Indeed, in 2022, biologics constituted 40 percent of all US Food and Drug Administration (FDA) approved drugs, projecting a compound annual growth rate (CAGR) of 9.5 Dave Li, PhD Dave Li is a principal consultant and Clinical Research Physician with KCR. FDA approvals of Biologics in 2022. percent through 2027. cited 2024Jan].

Food and Drug Administration 86

Food and Drug Administration Transportation FDA Medical 86

InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. of physicians were over the age of 55, an increase from 37.6% During this same time frame, the percentage of practicing female physicians rose from 28.3% In 2019, 44.9%

Physicians 52

Physicians Electronics Medical Medicine 52

PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. We will be introducing HSS Viewpoint in September 2022 to facilitate dialogue and fill in the gap when one-on-one conversations fall short. The delivery of medical education has changed and continues to evolve as new technology is developed and becomes more mainstream.

Education 52

Education Media Medical Physicians 52

PM360

DECEMBER 14, 2022

The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years. I believe this “digital fatigue” will be the biggest trend marketers will be talking about in 2023. Why Digital Fatigue Can Be a Catalyst.

Marketing 91

Marketing Patients Healthcare Healthcare 91

Clarify Health

JUNE 9, 2023

Atrium Health and Advocate Aurora Health made a big splash when they merged into a $27 billion, 67-hospital health system in 2022 to become the fifth largest non-profit health system in the U.S. Telehealth allows physicians to see more patients. This means that physicians can see more patients in the day but also during off-hours.

Physicians 52

Physicians Healthcare Healthcare Patients 52

pharmaphorum

SEPTEMBER 23, 2022

Meru Health and Curebase commence recruitment for this phase this autumn, wherein 15 patients will undergo the app-based 12-week program from the comfort of their own homes and another 15 will undergo traditional treatment, such as face-to-face therapy, antidepressants, or a combination of the two, under the supervision of a primary care physician.

Recruitment 57

Recruitment Patients Electronics Doctors 57

Clarivate

APRIL 18, 2024

But, even without Amedisys, the insurer still has home healthcare company LHC Group, acquired in early 2023, and will leverage a long-term partnership with Walmart plus the nation’s largest network of employed and affiliated physicians through Optum to manage patient health and drive down costs for vulnerable patients.

Retail 52

Retail Healthcare Healthcare Physicians 52

PM360

APRIL 5, 2023

The custom creative educates physicians where they practice, increasing adoption and utilization of their timesaving AI-driven solution.” Best POC Media Partner to Elevate the Educational Experience Physician’s Weekly won for adding augmented reality to its in-office Patient Exam Room posters that cover 20 medical conditions and counting. “In

Marketing 52

Marketing Education Media Healthcare 52

pharmaphorum

DECEMBER 11, 2022

He sat down with pharmaphorum at Frontiers Health 2022 in Milan to discuss how his group approaches digital innovation around neurological diseases. The explosion of data and innovation in healthcare has created problems for physicians, who can often have trouble keeping up with the medical literature. Building tools for clinicians.

Patients 135

Patients Healthcare Healthcare Medical 135

PharmaKinnex

AUGUST 23, 2022

August 23, 2022. The pharmaceutical industry of 2022 is very different from the space that we all knew in 2012, 2016, or even 2020. Today, in 2022, the industry is changing again, and in some big, exciting ways. The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! dstansberry@costellocreativegroup.com.

Pharma 52

Pharma Sales Sales Strategy Marketing 52

PM360

MARCH 24, 2023

In 2022, SXSW was all NFTs and metaverse activations and events, and in 2023 they weren’t anywhere to be found. Leveraging gaming technology such as the Unreal Engine used to make the most popular 3D games, game developers can create ultra-realistic looking patients and organs in full 3D for doctors to examine and test procedures on.

Media 119

Media Engineering Healthcare Healthcare 119

World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. 3, 2022, email to U.S.

Insurance 263

Insurance Doctors Government Physicians 263

Pharmaceutical Technology

AUGUST 12, 2022

The Act authorizes the appropriation of $100,000,000 per fiscal year from 2022 to 2026. In the US, most physicians can only spend a day a week, which isn’t efficient, she says. “We The latest action plan was made in accordance with President Biden’s law, ‘Accelerating Access to Critical Therapies for ALS Act’ from December 2021.

FDA 98

FDA Food and Drug Administration Physicians Side effects 98

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension. But it is not a simple answer. Founder and CEO. b2b@andaman7.com.

Prescription 105

Prescription Medical Side effects Patients 105

pharmaphorum

DECEMBER 22, 2022

For instance, at a recent presentation to the Society of Quality Assurance 2022 Annual Meeting , the FDA Office of Regulatory Affairs Bioresearch Monitoring Division Director Anne Johnson emphasised that DCTs are largely reliant on electronic data integrity and therefore subject to firmly established 21 CFR Part 11 compliance. July 28, 2022.

FDA 85

FDA Patients Electronics Medical 85

Clarify Health

AUGUST 29, 2023

Prior authorization creates an undue burden on healthcare stakeholders While the idea behind prior authorization – cost containment and spending accountability – sounds like a win for everyone, from the patient to the payer, doctors and health plans report that prior authorization creates undue administrative burden.

Healthcare 52

Healthcare Healthcare Medical Management 52

PM360

NOVEMBER 21, 2022

A 2020-member survey of the American College of Physicians revealed that just 24% of practices have RPM technology available, a rate that the report notes “is somewhat lower than other technologies.” As a result, specialized physicians can devote more time to more urgent cases. Am Fam Physician. Is Telehealth a Synonym for RPM?

Marketing 52

Marketing Patients Education Electronics 52

PM360

NOVEMBER 27, 2023

In fact, commercial support accounted for 26% of CME funding in 2022. Among them include creating content that will meet desired learning outcomes, ensuring it is engaging for the target audience and fact based, and taking steps to reduce implicit bias considering pharma’s significant support of CME initiatives.

Education 105

Education Medical Training Healthcare 105