Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Pharma Marketing Network

AUGUST 18, 2021

SAVE THE DATE – PMN Fall 2021 Summit: Pharma-Marketing Innovations & Trends of 2021 | SEP. What has your business done to adapt to this trending modality? Marketing Agility – the Path to Digital Engagement & Innovation. 16th appeared first on Pharma Marketing Network.

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PM360

OCTOBER 25, 2022

Galen Growth , a leading digital health, data-driven market intelligence company, and FINN Partners , a global integrated marketing services agency, announced a joint effort to mine data and produce the first “Global State of Digital Health Report.” It increasingly lagged in 2021 values across later funding stages.

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PM360

DECEMBER 20, 2023

Given China’s status as the world’s second most populous nation and an economic powerhouse, it represents both a monumental market opportunity and a dynamic arena of challenges for pharmaceutical products. From 2017 to 2022, the Chinese market witnessed a growth rate of 5.3%, compared to the average market growth of 6.6%

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World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Business magazines are writing about the “digital future” of healthcare but are consumers ready? Much has changed but a lot is also the same. Some are, but most aren’t.

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Medical Device Success

JANUARY 16, 2022

Prior to her move into consulting, Barbara was on the provider side of the healthcare equation as Director of Supply Chain Analytics and later Director of Value Management at the Univ. She is also a founding member of AHVAP, the Association of Healthcare Value Analysis Professionals. of Virginia Health System.

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PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. healthcare ecosystem. Understanding Trends. ZS surveyed administrators from major U.S.

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LEVO Health

MAY 8, 2024

As healthcare practices strive to navigate the complexities of patient needs and preferences, the importance of fostering robust patient engagement strategies cannot be overstated. The Importance of Patient Engagement Personalization for patients is a key driver of improved healthcare outcomes.

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Pharma Marketing Network

APRIL 15, 2021

Over the last year, we witnessed a massive shift to digital technologies in the health industry – trends that were gradually making their ways suddenly moved into prompt adoption due to the immense limitations brought by the COVID-19 pandemic.

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pharmaphorum

JULY 12, 2022

The buoyant financing environment for digital health companies that took off during the pandemic looks like it has come to an end, according to new figures from market watcher Rock Health. billion raised in 2021. All told, digital health companies raised $10.3 That’s still 43% higher than the $14.7

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PM360

DECEMBER 14, 2022

After all, they can still read the tea leaves and provide their best interpretation of what is trending, where the industry is most struggling, and what might be coming down the pike that marketers should be aware of. Do you think this trend will prove impactful next year or in the near future or will it just be all talk?

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Medico Reach

MARCH 24, 2023

As a result, a global approach to healthcare has emerged continually over the years. Hence, new oncology market trends will set in as doctors and pharmaceutical companies work towards individualized treatment decisions. The Cancer Immunotherapy Market Size is estimated to reach $152.6 billion by 2028.

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Medico Reach

MARCH 24, 2023

As a result, a global approach to healthcare has emerged continually over the years. Hence, new oncology market trends will set in as doctors and pharmaceutical companies work towards individualized treatment decisions. The Cancer Immunotherapy Market Size is estimated to reach $152.6 billion by 2028.

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Clarivate

AUGUST 2, 2022

The following blog post summarizes key findings from the latest CIRS R&D Briefing, New drug approvals in six major authorities 2012-2021. The following trends we discuss in this post are: NAS approval times have improved but still differ. Figure 1: NAS median approval time for six regulatory authorities in 2012-2021.

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Pharma Marketing Network

JANUARY 27, 2022

The HBA launched their first Master Class program in the spring of 2021, attracting participants from all sectors of the healthcare community, delivering immediate, actionable insights for healthcare leaders across the globe. Trends in Digital Health & Data Science. About the Healthcare Businesswomen’s Association.

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Pharma Marketing Network

MARCH 14, 2023

Not only is the gender pay gap not closing, but it is getting worse and systemic change is critical in reversing the trend to drive real progress towards overdue equity,” said Sabine Hutchison, CEO Seuss+, and HBA EMEA Operating Board President. percent to 14.4 percent in the past two years. “ The data is clear and alarming.

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Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. There are quite a few market challenges in the ambulatory space when it comes to provider recruitment and retention. are 28% less likely to switch providers.

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Pharma Marketing Network

DECEMBER 17, 2021

According to Gallup’s monthly employment trends, the percentage of employees working from home full-time (25%) and some of the time (20%) remained steady between July and September 2021. XCH ranked in the top 10% of advertising and market research firms assessed globally, achieving a silver medal. Sunny White.

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Clarify Health

MAY 18, 2023

Last September, CHI released “The Kids Are Not Alright: Pediatric Mental Health Care Utilization from 2016-2021,” which looked at mental health utilization among children with a diagnosed mental illness.

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MedCity News

JUNE 16, 2023

digital health sector plummeted to $15 billion from more than $29 billion in 2021, according to Rock Health. Market analysts CB Insights similarly tracked private investment last year in U.S. billion in 2021. Venture capital and other startup investment in the U.S. digital health at $17.7 billion in 2022 — down 56% from $40.2

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PM360

OCTOBER 24, 2022

In late 2021, Intouch Group was acquired by EVERSANA®, the leading independent provider of commercial services to the global life sciences industry. The team at EVERSANA ENGAGE supported all aspects of the launch of MARGENZA, a new breast cancer treatment from MacroGenics, to the market. Innovation. Talent Development.

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PM360

DECEMBER 14, 2023

Traditional approaches to mitigating cyber events—even ones that have been successfully implemented on behalf of other sectors—are falling short of the vulnerabilities being created by criminals in the healthcare field. So how should marketers prepare? Clinics—some of the smallest players in the industry—are often on the front lines.

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Clarivate

MAY 24, 2022

This post examines the recent regulatory history around rare disease treatments in this key market, with an eye toward how the market may evolve. Mainland China has taken significant steps toward improving access to treatment for its estimated 20 million rare disease patients in recent years. [1] 10] [11] [12]. 10] [11] [12].

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

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Pharmaceutical Technology

MARCH 10, 2023

Lebanon’s ongoing economic crisis and changes in pricing strategies have caused monumental price hikes that impact market access. In Lebanon, the battle for access to medicines rages on and is further heightened by dramatic decreases to the healthcare budget last year.

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Eversana Intouch

JANUARY 11, 2022

It’s time to put aside any leftover notions of “getting back to the way things were” – to stop looking backward and, instead, weed out any lingering, hindering assumptions and approaches, identify the trends that will shape the year ahead, and move to meet them. Something that relates to several of our projects in the works!)”.

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Rep-Lite

JULY 27, 2023

Recent statistics indicate that the global medical device market is projected to reach an astounding $612.7 In this blog post, we delve into the dynamic landscape of medical device sales, exploring the various insights, trends, and challenges that shape the medical sales industry. billion by 2025.

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PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. Before you can drive scripts and maximize the impact of your pharma marketing budget, you have to account for three key trends that have impacted how drugs are prescribed. By 2020, that percentage plummeted to just 8%.

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Pharmaceutical Technology

JANUARY 30, 2023

These are forecast to generate $264 billion in sales between 2021 and 2028. Comirnaty, which was first approved in the UK by an Emergency Use Approval (EUA) from the Medicines and Healthcare products Regulatory Agency (MHRA) on December 2, 2020, is currently the leading prophylactic vaccine with 2021 sales of $41.5

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Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. There are quite a few market challenges in the ambulatory space when it comes to provider recruitment and retention. So, what does this look like in action for service line leaders?

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Eversana Intouch

APRIL 19, 2022

Hank Greene, Associate Director, Content Strategy explained why the best marketing surprises, not just informs , and why listening makes all the difference (and how you might be doing it wrong). Shane Meyer , SVP, Client Services Director, spoke with Medical Marketing & Media about the “new normal” for healthcare marketers.

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Healthcare Success

MAY 19, 2022

COVID significantly accelerated the trend away from private practice. What does this mean for medical marketing, and how can hospitals and corporate entities with new physicians pivot their marketing strategies to meet their changing business needs and objectives? What does this mean for marketing?

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Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. The foundation of the next six trends? Data integration.

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LEVO Health

JANUARY 18, 2023

The healthcare industry has long focused on the quality of medical treatment as the primary factor in patient satisfaction. However, a recent report released by Accenture found patient experience factors such as convenience, communication, and respect to be just as important to patients when choosing a healthcare provider.

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Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst. In a fiercely competitive U.S. IDN status: Advanced.

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PM360

OCTOBER 24, 2022

GoodRx’s mission is to provide Americans—regardless of income or insurance status—the knowledge, choice, and care they need to stay healthy by improving access to affordable healthcare. Trusted by over 100 million patients and 825,000 providers, GoodRx ranks #1 in consumer trust of digital healthcare brands. Innovation.

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Pharmaceutical Technology

JULY 28, 2022

Thanks to a highly skilled talent pool, world-class lab infrastructure and renowned research institutions, the US has cemented its position as a proven market for life sciences. Linked to talent, the presence of good universities is another great sign for life sciences, especially institutions with a focus on healthcare.

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