World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm. If pharmacies try to fill those generic prescriptions, the claims are rejected.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

Education 52

Education Consulting Media Healthcare 52

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . The Resurgence of QR Codes in Health & Pharma. consumers at the beginning of 2020, when the COVID-19 pandemic hit. Prescription refills. Elderly care.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

Patients 88

Patients Physicians Pharma Insurance 88

pharmaphorum

JANUARY 24, 2023

Pharma will be focusing more on relevant research, support, and a better mix of non-promotional and promotional interaction. A longer historic view of biotech funding, however, reverses the picture: 2020 and 2021 were not normal years. However, for large pharma, this restructuring, while painful, is not an existential challenge.

Medicine 92

Medicine Healthcare Healthcare Pharma 92

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.” References. FDA, 2022. . About the authors.

Manufacturing 83

Manufacturing Pharma Food and Drug Administration Safety 83

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

Prescription 52

Prescription Medical Patients Distribution 52

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

Patients 52

Patients Physicians Pharma Insurance 52

PM360

APRIL 7, 2023

This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. pharma sales in 2020) and the size of 340B discounts (25-50%), companies may see significantly reduced revenues for important products.

Manufacturing 97

Manufacturing Insurance Government Marketing 97

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. Pharma marketing teams must be bold to keep building trust and long-term loyalty. Empower Consumer’s Digital Self-care.

Retail 97

Retail Healthcare Healthcare Marketing 97

Rep-Lite

FEBRUARY 23, 2024

Definition and Role A pharmaceutical sales representative , colloquially known as a pharma rep, is a professional who markets and promotes prescription drugs to medical providers. This progression is naturally accompanied by financial rewards, as representatives take on larger territories, manage key accounts, or lead sales teams.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52

Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end. health care system in history“. .;

Retail 52

Retail Healthcare Healthcare Physicians 52

Clarivate

DECEMBER 19, 2022

The plans are profitable and continue to draw new Medicare enrollees, leading all top payers to make investments in retaining and attracting enrollees. Teaming with Walmart allows UnitedHealth to keep its leading position in the Medicare Advantage segment, where it holds the top market share with 7.9 2 Humana by more than 2.5

Competition 52

Competition Retail Insurance Marketing 52

European Pharmaceutical Review

JANUARY 25, 2024

It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records. This can lead to severe health risks for the patient, in which case the pharmacy would be held liable. Article 63 EMA (29 January 2020).

Healthcare 80

Healthcare Healthcare Electronics Safety 80

Clarify Health

OCTOBER 26, 2021

In this blog, we take a close look at health equity in oncology trials specifically, assessing how the lack of diversity and inclusion has impacted cancer patients and the pharma industry’s key initiatives to address it. However, another study found that 0.1% 2] Figure 1.

Food and Drug Administration 52

Food and Drug Administration Recruitment Pharmaceutical manufacturing Medical 52

PM360

SEPTEMBER 15, 2022

Another survey, examining the health behaviors of 1,337 adults between March and mid-July 2020 found that, among those who reported needing care during the initial months of the pandemic, more than half—52%—skipped care. The longer and more widespread, the more likely to lead to serious diagnoses and higher costs. The Way We Were?

Patients 59

Patients Pharma Healthcare Healthcare 59

pharmaphorum

JANUARY 9, 2023

For pharma, the impact in critical areas such as the performance of newly marketed innovation has already been documented. Pharma needs a new mindset for this “permacrisis” in healthcare – one where the broader needs of the healthcare system are a key consideration in the development and introduction of innovation. Pharma boxed in?

Medicine 88

Medicine Healthcare Healthcare Pharma 88

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 57

Doctors Medicine Marketing Prescription 57

PM360

SEPTEMBER 15, 2022

Quantitative survey results can often lead to a false sense of security around pre-selected response options, therefore missing critical contextual information that helps someone truly understand the patient’s perspective. This sub-set of office personnel is valuable and often leads to rich insights if marketers can spend the time/money.

Patients 98

Patients Healthcare Healthcare Marketing 98

World of DTC Marketing

JUNE 21, 2021

The same is true for pharma products, yet they continue to waste a lot of money on display ads while the bounce rate and time on their product websites are dismal. Today it’s about using the internet to research prescription drugs, and more and more pharma is being left out of that conversation.

Side effects 193

Side effects Prescription Marketing Pharma 193

Clarivate

FEBRUARY 28, 2023

Degeneration of the retinal ganglion cells causes rapidly progressing vision loss, leading to permanent (non-painful) blindness within a year. 4; 4/20/2020; DOI:10.7759/cureus.7745 ” Molecular Vision; 12/28/2020; p789 [5] Sahel J et al. . 4; 4/20/2020; DOI:10.7759/cureus.7745 5; 5/2020; p679; DOI: 10.1016/j.ophtha.2019.11.014

Prescription 98

Prescription Patients Pharmacology Healthcare 98

World of DTC Marketing

AUGUST 16, 2021

SUMMARY: President Biden wants to lower prescription drug costs. Even though prescription drug costs are only $.11 More new drugs are being developed by smaller biotechs who big pharma companies are acquiring as their drug candidates move through clinical trials. Leading lobbying industries in the U.S.

Prescription 180

Prescription Media Pharma Healthcare 180

World of DTC Marketing

OCTOBER 29, 2021

SUMMARY: Now that President Biden’s attempt to lower Medicare drug prices is dead, pharma can get back to business, and their business, of course, is making money. ” Prescription drugs only account for twelve cents of every healthcare dollar spent. In other words, going to the hospital can lead to bankruptcy.

Healthcare 242

Healthcare Healthcare Insurance Prescription 242