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An app can never replace a doctor

World of DTC Marketing

At best, health apps can alert users to potential problems, but only a trained health care professional can diagnose problems. million doctors, nurses, and midwives expected by 2030. According to the Lancet, a medical journal, the incidence of depression and anxiety has soared in the pandemic—by more than 25% globally in 2020.

Doctors 208
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Can we be serious about telehealth?

World of DTC Marketing

Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. To understand telehealth, we first must understand what patients are using it for and under what conditions HCPs feel comfortable using it as opposed to an office visit.

Doctors 154
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Telehealth will be worth about $25 billion in 2021

World of DTC Marketing

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The most time-consuming task is to make an appointment with your doctor just to ask for a new Rx or an Rx renewal.

Doctors 309
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Is DTC effective?

World of DTC Marketing

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. In an era of a pandemic, are psoriasis patients really going to ask for a drug that may compromise their immune system? What are other patients saying about it?

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Preventive Care Awareness and Access is Lagging for LGBTQ+ Patients—But Pharma Can Help

PM360

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

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Telehealth use drops as hype expires

World of DTC Marketing

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. from 2020 to 2027. The hype around telehealth has followed a projected pattern.

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Do AI Chatbots Improve Patient Engagement?

Referral MD

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. Let’s explore the potential of AI chatbots in the sphere and find out how this technology can benefit healthcare providers and patients.