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Biden proposes subsidizing drug middlemen for insulin

World of DTC Marketing

Under the bill proposed, Medicare beneficiaries and those insured through private plans would pay no more than $35 for a 30-day insulin prescription, or the lesser of $35 or 25% of the plan’s negotiated price for a 30-day prescription. This could cost taxpayers billions over the year. 2 by the PBM Accountability Project.

Insurance 240
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CVS scheme diverted millions from underserved population, NY AG says

MedCity News

Attorney General Letitia James accused CVS of a scheme starting in 2017 to prevent New York safety net hospitals from using the company of their choice to obtain federal drug subsidies on prescriptions filled at CVS through the 340B program.

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New FDA head needs to examine the accelerated approval program

World of DTC Marketing

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said.

FDA 234
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AbbVie sucks

World of DTC Marketing

The increase followed total Humira price hikes of 19 percent during 2017 and 2018. The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023.

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A scientific approach to irrational consumer choices

World of DTC Marketing

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Consumers often don’t make rational choices when it comes to products, including prescription drugs. ” Uh…no. The post A scientific approach to irrational consumer choices.

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Common sense approach to the pharma industry

World of DTC Marketing

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. While pharma continues to advertise help for prescription drug prices, 25% of people say they can’t afford their medications. Are prescription drugs priced too high?

Pharma 155
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Marketing to physicians

World of DTC Marketing

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. Manhatten Research Taking The Pulse 2017. 2017 study. But there are also warnings. But what about online? Medscape reaches over 3.6