World of DTC Marketing
DECEMBER 10, 2021
When George Scangos resigned in 2016, he must have known that the future was bleak. Several people in my network work at Biogen and have been worried that layoffs were coming as long as six months ago. The post <b>Biogen:</b> This train wreck was due. Biogen went from being agile biotech to big pharma.
Evolve Your Success
MAY 23, 2023
In this episode, Samuel Adeyinka interviews David Howe to explore the world of virtual reality training for medical device sales reps. We are a virtual reality surgical training and assessment platform. I like to describe this in terms of the state of medical education and medical device sales training.
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Medical Device Success
MARCH 13, 2022
In 2016, Geoffrey Hinton, PhD, famous for his work on artificial neural networks said, “It is quite obvious that we should stop training radiologists”. Well…it just so happens that we are still training radiologists. Well…it just so happens that we are still training radiologists. Reading time: 3 – 4 minutes.
European Pharmaceutical Review
DECEMBER 14, 2023
Our research showed that in Europe between 1999 and 2016, 35 products were withdrawn. Initiatives in the UK such as the Clinical Practice Research Datalink (CPRD), The Health Improvement Network (THIN) and OpenSAFELY support UK, European, and international studies. Meta-analyses contributed least frequently (31.4 2018; 8(1).
Pharma Marketing Network
MAY 6, 2023
AI algorithms are only as unbiased as the data they are trained on, and if that data is biased, the algorithm will also be biased. For example, if an AI system is trained on data that is skewed towards certain demographic groups, it may create marketing campaigns that are discriminatory towards other groups (1). Crown, 2016. (3)
MedTechVets
JANUARY 7, 2021
In 2016, A center For a New American Security released a study that said 60% of veterans felt that their skills and experiences were more advanced than the requirements of their job. There’s a clear disconnect between what military trained folks believe they can do, and what hiring managers believe they can do.
Pharma Marketing Network
DECEMBER 17, 2021
Johnson & Johnson was one of the first major companies to make a public commitment to the SDGs in 2016. With more than 75,000 companies in the EcoVadis network, the scorecard serves as a measurement with detailed insight into environmental, social, and ethical risks across 200 purchasing categories and 160 countries. Sunny White.
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