Biogen: This train wreck was due
World of DTC Marketing
DECEMBER 10, 2021
When George Scangos resigned in 2016, he must have known that the future was bleak. The company was riding high on their MS drugs, but the competition was on the way. Several people in my network work at Biogen and have been worried that layoffs were coming as long as six months ago. This business can humble you in a short time.
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