Impetus Digital
MARCH 15, 2024
As a result, treatment algorithms are becoming more complex, leading to variable uptake and use of new treatments across regions, clinics, and prescribers (2). In addition, the global population is getting older, and more cancers of all stages will be diagnosed as a result, putting even more pressure on the healthcare system.
PM360
AUGUST 24, 2023
Today’s workforce includes Traditionalists (born 1927-1945), Boomers (1946-1964), Gen X (1965-1980), Millennials (1981-1996), and Gen Z (1997-2015). Marketing and comms teams that go beyond simply accepting generational differences by leveraging them proactively will lead to increased engagement, innovation, and organizational success.
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Pharmaceutical Technology
MARCH 22, 2023
Healthcare providers are under pressure to address the growing issue of substance use disorders. Substance use disorders leave people with long-term negative mental and physical health implications and can lead to death.
pharmaphorum
JANUARY 29, 2023
With the population ageing, the need for healthcare is growing fast: between 2015 and 2050, the proportion of the world’s population over 60 years old will nearly double from 12% to 22%, according to the World Health Organization. Secondly, pressure on healthcare spending is leading to greater consolidation.
pharmaphorum
JULY 4, 2022
However, as Dr Storf illustrated during the webinar, sharing data through networks of experts and healthcare providers could be a potential solution to this ongoing issue. Currently, records captured in the healthcare settings are comprised of structured and unstructured data, which needs to be comparable or searchable. “It
Contrarian Sales Techniques
APRIL 21, 2022
At the crossroads between marketing and healthcare, MSRs spend their long days traveling to healthcare providers to boost their pharmaceutical companies' "revenues". Lupin is a leading Indian pharmaceutical company active in Active Pharmaceutical Ingredients (API). You can read more about MR job description.
pharmaphorum
DECEMBER 15, 2022
Healthcare Provider (HCP) marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media.
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