MedCity News

MAY 9, 2023

Recognizing exceptional mental healthcare providers can lead to improved patient outcomes. Acknowledging the efforts of mental healthcare providers can enhance the quality of care provided and, in turn, lead to better patient outcomes.

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Scott’s Directories

MARCH 6, 2023

As a healthcare marketer or sales representative, you know the importance of developing successful lead generation strategies. You also know that in order to effectively generate leads, you need access to accurate information about your target customer base. That’s where MD Select comes in. What is MD Select?

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Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. This limited choice can also lead to fewer choices for patients when a merger or acquisition results in there being a dominant provider in a region.

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Scott’s Directories

APRIL 13, 2022

Lead generation is essential for any business to grow. But with effective healthcare sales lead generation techniques, businesses in the health sector can attract their target audiences better. It enables them to compare the reputation of several healthcare providers and what they offer before choosing any.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

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MedCity News

APRIL 10, 2023

Greater collaboration among healthcare providers, medical device manufacturers, and lawmakers and regulators will lead to predictability and consistency in cybersecurity management. Together, we can make even greater strides toward patient safety and a more secure and sustainable healthcare system.

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MedCity News

MARCH 8, 2023

Non-invasive liver tests provide an accessible means for healthcare providers to monitor the positive effects of patient lifestyle changes over time, reinforcing the positive behaviors that lead to improved liver health – halting or even reversing the progression of liver disease

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Referral MD

JANUARY 19, 2024

Accurate information for personalized, value based care In a world where value-based care is prioritized, healthcare providers ACOs, FQHCs, Healthcare Systems, and Hospitals must comprehensively understand a patient’s health to effectively manage costs, mitigate risks, and deliver high-quality, personalized care.

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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Referral MD

JANUARY 8, 2024

In the contemporary healthcare landscape, prioritizing value-based care has become imperative for healthcare providers, encompassing Accountable Care Organizations (ACOs) , Federally Qualified Health Centers (FQHCs), healthcare systems, and hospitals. Why is value-based care an important shift in healthcare?

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Pharmaceutical Technology

JUNE 28, 2023

Nordic healthcare providers are leading the momentum in enhancing ESG considerations. We examine the regional developments that will provide a competitive edge to pharma manufacturers.

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Pharma Marketing Network

JULY 12, 2023

They can also build stronger relationships with patients and healthcare providers. Ultimately, this can lead to better patient outcomes and a more sustainable pharmaceutical industry. This can lead to increased compliance with treatment regimens and better patient outcomes.

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Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Respecting Time Constraints: Physicians have limited time.

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Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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Referral MD

SEPTEMBER 21, 2023

Artificial Intelligence (AI) has enormous potential to revolutionize the medical industry, leading to better patient outcomes, more efficient diagnoses, and improved workflows. That said, referrals to specialty providers are crucial to medical treatment due to the fact that many conditions require a specialist’s expertise.

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Rep-Lite

APRIL 5, 2024

They also educate healthcare providers about the products, conducting presentations and demonstrations and providing ongoing support and training. Market Research and Lead Generation: Staying informed about market trends, competitor activity, and the specific needs of healthcare facilities in their territory is crucial.

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Rep-Lite

MARCH 11, 2024

Creating an inclusive work environment fosters a feeling of belonging among employees, which leads to increased productivity, higher morale, and better retention rates. Here are many reasons to build a diverse and inclusive medical sales team : Representation: Healthcare providers and patients come from diverse backgrounds.

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Pharma Leaders

NOVEMBER 21, 2022

It offers brand partners a tailored product education area where marketers can reach front-line healthcare providers. Other education areas will focus on bipolar disorder treatment, schizophrenia, multiple myeloma, HIV and tardive dyskinesia. The Importance of Marketing Directly to NPs and PAs.

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Clarify Health

FEBRUARY 27, 2024

These are all examples of how AI can help improve operational efficiency by reducing the time and resources spent on non-clinical activities, allowing healthcare providers to focus more on patient care. In turn, lower operational costs give providers the opportunity to direct funds toward patient care and innovation.

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Clarify Health

FEBRUARY 1, 2024

By harnessing the power of data analytics, payers can unlock insights that lead to more effective health interventions, optimized resource allocation, and a strategic shift towards value-based care. This strategic focus on EHR optimization leads to enhanced care coordination, a reduction in medical errors, and improved patient engagement.

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Clarify Health

JANUARY 29, 2024

Poor care transition management can lead to fragmented healthcare delivery, often leading to increased patient readmissions, compromised health outcomes, and elevated costs. By actively managing transitions, hospitals can reduce the likelihood of adverse events, improve patient safety, and enhance overall healthcare quality.

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Referral MD

OCTOBER 12, 2023

Photo by Luis Melendez on Unsplash Improving patient engagement has recently become a top priority in the healthcare sector. This shift has been driven by the realization that involving patients in their care can lead to better health outcomes and increased satisfaction. This results in better patient outcomes and overall well-being.

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Contrarian Sales Techniques

OCTOBER 31, 2023

For one, it often led to reps pushing products without genuinely considering the needs or best interests of the healthcare providers or patients. Additionally, this model could lead to unhealthy competition among reps, where the focus was more on outdoing colleagues rather than collaborating for the greater good.

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Infuse Medical

APRIL 5, 2024

Compatibility issues between different VR devices and software platforms may also pose challenges for healthcare providers seeking to integrate VR into patient education programs. Training Requirements Effective use of VR technology requires adequate training and support for both patients and healthcare providers.

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Contrarian Sales Techniques

JANUARY 23, 2023

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. This can lead to more effective sales and better relationships with healthcare providers.

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Rep-Lite

JANUARY 31, 2024

As medical device recruiting experts, we’ve observed a growing demand for individuals who can effectively engage with healthcare providers, understand their unique challenges, and offer tailored solutions. Evolving Role of Medical Device Specialists Gone are the days when medical device specialists were solely focused on sales.

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Referral MD

MARCH 14, 2024

The process of managing referrals between healthcare providers can be complex and time-consuming. Inefficient referral management can lead to delayed patient care, increased administrative burden, and decreased overall patient and provider satisfaction.

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Clarify Health

OCTOBER 12, 2023

Collaboration between health plans and healthcare providers is crucial in achieving better outcomes. Payers can provide the data, resources, payment structures, and incentives needed to drive quality improvement and ensure patients receive the right care at the right time.

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Referral MD

JULY 31, 2023

In today’s fast-paced world, where efficiency is critical, healthcare providers constantly seek innovative solutions to streamline their processes and improve patient care. This outdated approach often leads to delays in patient care, frustration among healthcare professionals, and a lack of accountability in tracking referrals.

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Contrarian Sales Techniques

JANUARY 27, 2023

One of the main challenges facing medical sales is the increasing focus on cost containment in the healthcare industry. This has led to more scrutiny of the prices of medical products, and sales reps are facing more pressure to justify the cost of their products to healthcare providers.

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Prognos Health

APRIL 11, 2022

During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives shared their strategies and best practices for leveraging real-world data (RWD) to target, educate, and engage with healthcare providers (HCPs) to commercialize their drug therapies.

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Clarify Health

DECEMBER 27, 2021

Kenneth Park, Senior Vice President and General Manager of Life Sciences, moderated a Reuters' speaker series on the successful applications of precision insights to better understand patient cohorts, hyper-segment markets and healthcare providers (HCPs), and assess the cost of care.

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Scott’s Directories

JULY 21, 2022

Several software companies compete to provide medical facilities with cutting-edge software to improve patient and client care quality. Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software.

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Clarify Health

JULY 25, 2023

This post will discuss how healthcare providers are adopting AI models, as well as best practices that the leaders of these organizations should adhere to when deploying this technology. Applications of AI for providers One of the most exciting ways that providers can use AI is to help enhance clinical decision-making.

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Scott’s Directories

SEPTEMBER 27, 2022

Medical sales reps need to understand that the objectives and obstacles for healthcare businesses are different for business-to-consumer (B2C) and business-to-business (B2B) marketers. In terms of healthcare data, B2C and B2B marketers have different sets of challenges in targeting and reaching their intended customers.

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. Following the above tips may ensure your physician directory is working to its full potential.

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Pharmaceutical Technology

OCTOBER 7, 2022

Provention Bio and Sanofi US have signed a co-promotion agreement to launch the former’s lead investigational drug candidate, teplizumab for the delay in the onset of clinical type 1 diabetes (T1D). The agreement aids Provention in leveraging the capabilities and commercial resources of Sanofi to back teplizumab’s launch.

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