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470% price increases

World of DTC Marketing

AbbVie has also raised the price of Imbruvica by 82% since launching the drug in 2013. For a patient taking 3 tablets daily, the annual net price of Imbruvica increased from $72,587 in 2013 to $115,533 in 2017 (the last year for which AbbVie provided the Committee data). billion in 2013—the year it separated from Abbott—to $16.1

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Sorry, the Inflation Bill won’t lower healthcare costs

World of DTC Marketing

A Journal of the American Medical Association ( JAMA ) study investigated how five key factors were associated with healthcare increases from 1996 to 2013: Service price and intensity Population growth Population aging Disease prevalence or incidence Medical service utilization. Finally, there are healthcare administrative costs.

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Pharma R&D productivity dips, but efficiency gains give hope

Clarivate

Figure 1 illustrates the trend in the number of NMEs first launched onto the world market between 2013 and 2022. In fact, the number of NMEs has grown by 65% between 2013 and 2022. Looking at NMEs launched globally in 2022 paints a gloomy picture at first sight, with a 28% drop from 2021 to 2022.

Pharma 52
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UK authority asks for director ban for Alliance Pharma CEO

pharmaphorum

The UK Competition and Markets Authority (CMA) is seeking to disqualify Peter Butterfield, currently chief executive of Alliance Pharma, from serving as a company director. Between 2013 and 2017, the price of a 50-tablet pack of prochlorperazine increased from £6.49 million to about £7.5 million, according to the CMA.

Pharma 57
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Sales Gamification: A Vital Feature for Sales Reps

Toolyt

To enhance the extra zeal of motivation and the competitive edge, Gamification is the ideal process to win over your sales agents. Forbes in 2013 estimated that over 70% of the global 2000 companies’ List were recorded saying on a survey that they plan to use gamification for marketing and customer retention.

Sales 52
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Sales Gamification: A Vital Feature for Sales Reps

Toolyt

To enhance the extra zeal of motivation and the competitive edge, Gamification is the ideal process to win over your sales agents. Forbes in 2013 estimated that over 70% of the global 2000 companies’ List were recorded saying on a survey that they plan to use gamification for marketing and customer retention.

Sales 52
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Developments In B2B Healthcare Marketing

Scott’s Directories

The healthcare industry is pretty competitive, recording massive growth yearly. Here are some developments in B2B healthcare marketing that can help stay competitive in the healthcare industry. In fact, a study in 2013 by Google and HIMSS showed that 50% of hospital administrators research products they need on the internet.