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The current pharma business model is unsustainable

World of DTC Marketing

Although COVID-19 has slowed the growth of drug sales, the oncology market’s total growth is driven by the targeted drugs in oncology. While that sounds encouraging, most cancer drugs launched between 2009 and 2014 cost more than USD 100,000 annually. ASH Clinical News takes it a step further.

Pharma 210
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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

In 2009, former Biogen employee Michael Bawduniak filed a lawsuit claiming that Biogen had violated the False Claims Act and the Anti-Kickback Statute by providing millions of dollars to healthcare providers (HCPs) as an incentive to prescribe three of its multiple sclerosis (MS) drugs.

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Sterile Processing, Healthcare, And Medical Sales With Justin Poulin

Evolve Your Success

In the dynamic landscape of medical sales, embrace innovation, ignite change, and unleash your potential to revolutionize healthcare. Success awaits those who boldly navigate the realm of medical sales with unwavering determination and a relentless pursuit of excellence. You guys are the medical sales master podcasters.

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Gaining Power Through Evidence-Based Selling

MedReps

When it comes to making sales in the medical equipment and pharmaceutical industry, there are several different techniques. There are plenty of successful sales reps who swear by it, so learning how to utilize this method can give you the upper hand against the competition. 30% liked the materials handed to them by their sales reps.

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The PM360 Trailblazer Awards 2022 Finalists

PM360

The Trailblazer Awards were established in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. The finalists are in for PM360’s 14 th annual Trailblazer Awards. HCP EDUCATION. SELF-PROMOTION.

Education 105
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Pharma is in acquisition mode but small biotechs hurting for money

World of DTC Marketing

This study included 63 of 355 new therapeutic drugs and biologic agents approved by the US Food and Drug Administration between 2009 and 2018. Adding sales and medical support staff is expensive, not to mention the cost of “marketing” the drug to patients and consumers.

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The PM360 Trailblazer Awards 2023 Finalists

PM360

Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. The finalists are in for PM360’s 15 th annual Trailblazer Awards.