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Takeda to pull lung cancer med Exkivity around the world after confirmatory trial flop

Fierce Pharma

Takeda is plotting voluntary withdrawals of Exkivity around the world, too. . | Takeda will work with the FDA to chart a voluntary withdrawal of Exkivity in the U.S., where the drug is approved for certain adult lung cancer patients whose disease has progressed on or after platinum-based chemotherapy.

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Atara makes history with world-first nod for allogeneic T-cell therapy Ebvallo

Fierce Pharma

Atara makes history with world-first nod for allogeneic T-cell therapy Ebvallo. fkansteiner. Mon, 12/19/2022 - 14:06.

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In the World of Interoperability, How to Meaningfully Strengthen Cybersecurity

MedCity News

The post In the World of Interoperability, How to Meaningfully Strengthen Cybersecurity appeared first on MedCity News. Achieving strong cybersecurity is a vast, interconnected web that must incorporate the correct software, procedures, and workflows and take into account the human element across an entire organization.

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Biogen: It’s a cruel business world

World of DTC Marketing

The post Biogen: It’s a cruel business world appeared first on World of DTC Marketing.com. The new CEO’s first task will be restoring confidence, which will be very hard. Business can be cruel in its lessons.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Biolinq Snags $58M for ‘Smallest Biosensor in the World’

MedCity News

The post Biolinq Snags $58M for ‘Smallest Biosensor in the World’ appeared first on MedCity News. The company is developing a wearable patch that uses electrochemical sensors to measure a person’s glucose levels from the intradermal space just beneath the surface of their skin.

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Fierce Pharma Asia—Leqembi’s slow uptake; Takeda’s pipeline culls; Roche’s world-first nod

Fierce Pharma

Roche's subcutaneous C5 inhibitor won its world-first approval in China. . | Eisai said uptake of its Biogen-partnered Alzheimer's drug, Leqembi, will likely miss an early launch target. Takeda cut several cancer candidates in its latest pipeline clear-out. And more.

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4 AI Hacks to Make Sales Teams More Efficient

For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Key topics will include: Getting started: the "crawl" phase of ABM and its boundaries Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts The essential components of an effective ABM tech stack within each stage Real-world insights from NetSPI's ABM journey with MarketingOS

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100 Pipeline Plays: The Modern Sales Playbook

Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Close more deals with these winning plays! Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

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The Recruiting Crossword Puzzle

Recruiting in today’s world of tech-everything is a far cry from the way recruitment was done years before.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data.