Remove tag trust
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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Restoring trust and accountability. How much is enough?

Pharma 180
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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

In addition to improving website content, SEO is achieved by optimizing several on-page and off-page elements like header tags, meta descriptions, image tags, URLs, high-quality backlinks, and social engagement. Optimize Description Tags Meta descriptions appear beneath the title tags in SERPs and summarize the web page’s content.

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More Than Just A Title: The Person Behind The Sales Tag

Contrarian Sales Techniques

It's about understanding needs, connecting on a personal level, and building trust. And trust me, that connection happens when we let our genuine selves come to the forefront. While the title 'salesperson' might be how the world perceives us, it's essential to remember and cherish the individual behind the tag.

Sales 52
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Patient adherence – the key to restoring trust in pharma

pharmaphorum

Despite this, pharmaceutical companies have not won over public trust. A recent study found that only 48% of participants expressed trust in pharmaceutical companies. This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients.

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How to Optimize Content for SEO to Rank Higher

Healthcare Success

Today’s trusted healthcare sites feature up-to-date, accurate information. This process can apply to everything from building a better, clean site architecture to updating web pages with optimized title tags, meta description tags, headings, and body content that reflects what people are searching for.

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From "Test Drive" to "Take the Keys": Proven Strategies to Close More Car Deals

Contrarian Sales Techniques

By following these tips, you'll transform your test drives from mere product demos to immersive experiences that build trust and anticipation, paving the way for a smooth transition to "Take the Keys!" A raised eyebrow at a feature, a lingering gaze on the price tag – these are clues to their desires and concerns.

Sales 52
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ChatGPT AI-Generated Content Dangerous for Healthcare?

Healthcare Success

ChatGPT Limitations and Concerns for Healthcare Content Creators Can ChatGPT be trusted to produce high-quality healthcare content? Trust Perhaps the most important of the four qualifications, your website must have signals that indicate trustworthiness (e.g., secure domain (SSL), trust seals, patient reviews, timely content, etc.)