tag patient-journey 
PM360
APRIL 22, 2024
With a focus on patient-centricity, data-driven insights, and collaborative partnerships across the healthcare ecosystem, it’s redefining the playbook for market shaping and building advocacy for a product pre- and post-launch. Medical Affairs is at the forefront of this paradigm shift.
PM360
OCTOBER 13, 2023
AI is also making waves in how to find and target patient communities as healthcare privacy legislation continues to expand in the United States. Dstillery, a custom audience solution, predicts impression opportunities through AI modeling that identifies patient patterns without using any cookie-based identification.
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Clarify Health
FEBRUARY 13, 2024
Demand forecasting in the context of hospital systems is critical for aligning resources like staff, equipment, and beds with future patient care needs. However, the unpredictable nature of patient demand makes accurate forecasting a formidable task. The result?
Healthcare Success
OCTOBER 9, 2023
According to Google, approximately 77% of people use search engines to start their patient journey. Brain and I recommend all healthcare businesses re-examine their digital marketing efforts to ensure they’re patient-centric, intuitive, and drive better conversion rates and business growth.
PM360
NOVEMBER 12, 2023
And how can they determine what data will lead to the most meaningful change for their campaigns, healthcare professionals (HCPs), and ultimately patients? This not only strengthens the relationship with the HCP, it also can help connect patients to the information they are already searching for.”
Healthcare Success
JUNE 8, 2023
In many cases, it's also a critical part of the consumer's buying journey. testimonials, reviews, patient stories) from past and current clients Why You Need an Effective About Us Page It’s fundamental human behavior: consumers buy from people, not brands. After the homepage, many might say it’s their products or services pages.
Healthcare Success
JULY 11, 2022
Here are just a few notable changes: Automatically collects website and app data across devices to provide a clearer picture of the customer journey Uses events-based tracking instead of session-based data Includes privacy controls like cookieless measurement Provides predictive capabilities to offer guidance without complex models.
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