PM360

JUNE 26, 2023

In one year, over 140 generative-AI startups launched, securing massive amounts of funding. Microsoft made a reported $10 billion investment in OpenAI, and other big tech firms, including Google and Meta, have launched their own generative AI tools. Auto-tagging, a laborious task, is another area where generative AI/LLMs can assist.

Pharma 97

Pharma Management Ethics Medical science 97

Pharmaceutical Technology

JULY 14, 2022

Such movements have enabled pharmaceutical companies to increase their focus on rare diseases, and the number of orphan drug launches is steadily increasing. The choice of where to launch an orphan drug is an important and difficult decision. The choice of where to launch an orphan drug is an important and difficult decision.

Medicine 59

Medicine Marketing Specialization Pharma 59

Pharmaceutical Technology

NOVEMBER 9, 2022

In its October 28 quarterly Securities and Exchange Commission (SEC) filing, the company said that Roctavian’s commercial launch is now underway. Since its FDA approval in August 2022, the beta-thalassemia therapy was launched in the US with a $2.8 million price tag. million ($1.5 million ($1.8 million at the time).

Safety 111

Safety Pharmaceutical Patients Medicine 111

pharmaphorum

AUGUST 21, 2022

The FDA has cleared Auvelity (dextromethorphan/bupropion) for the treatment of major depressive disorder (MDD) in adults, setting up a launch in the fourth quarter of this year.

FDA 84

FDA Marketing Pharma Sales 84

Pharmaceutical Technology

DECEMBER 15, 2022

Based on the previous 7MM report, growth in the cardiomyopathies market was primarily attributed to the market release of Bristol Myers Squibb’s Camzyos (mavacamten) and the upcoming launch of Cytokinetics’ aficamten, both of which are myosin inhibitors indicated for the management of obstructive hypertrophic cardiomyopathy (HCM).

Marketing 52

Marketing Sales Healthcare Healthcare 52

PM360

OCTOBER 13, 2023

Another capability made possible by fine-tuning is the enhancement of content tagging. Content tagging has always been a labor-intensive task. Auto-tagging ensures that the right content efficiently reaches the right customers. Fine-tuning models can target domains and generate prompts to tag the content into relevant topics.

Marketing 64

Marketing Specialization Healthcare Healthcare 64

Pharmaceutical Technology

JANUARY 17, 2023

Mounjaro is anticipated to launch in the US later this year or by early 2024. Despite its high price tag, bimagrumab’s unique features set it apart from currently marketed therapies. Bimagrumab is an activin receptor type 2B (ACVR2B or EC 2.7.11.30) antagonist that offers a unique mechanism of action within the obesity market.

Marketing 52

Marketing Patients Safety Pharmaceutical 52

pharmaphorum

DECEMBER 12, 2022

Vyvgart is already approved to treat generalised myasthenia gravis, getting a green light for that indication from the FDA a year ago, and launched with a $225,000 per annum price tag in competition with rival gMG drugs like AstraZeneca/Alexion’s C5 inhibitor Soliris (eculizumab).

Side effects 52

Side effects Sales Competition Patients 52

pharmaphorum

DECEMBER 23, 2022

price tag of $475,000 when it was first launched in 2017 – and it becomes apparent that these may not be desirable treatment options for every patient and in every setting. Add to this the considerable cost of these medications – the first approved CAR-T, Novartis’ Kymriah (tisagenlecleucel), had a U.S.

Side effects 52

Side effects Patients Medical Medicine 52

pharmaphorum

AUGUST 18, 2022

bluebird has opted to launch it at a cost of $2.8 million price tag attached to the therapy when it was first made available in Europe, and is also well above the proposed $2.1 million, which compares to the $1.7 million level that cost-effectiveness organisation ICER said would be acceptable in a July report.

FDA 52

FDA Insurance Patients Medical 52

pharmaphorum

NOVEMBER 24, 2022

Despite J&J’s high hopes for the drug, sales have remained low, not warranting a mention in any of J&J’s quarterly financial updates since launch, and the company will look to the new data to try to encourage take-up.

Sales 52

Sales Patients Competition Marketing 52

World of DTC Marketing

DECEMBER 13, 2021

As cancer survival rates rise, so do the price tags of life-saving treatments. From 2009 to 2019, the median monthly treatment costs for new drugs at launch reached $11,755 in the U.S… OPENING: American cancer patients spent more than $21 billion on their care in 2019. billion included out-of-pocket costs of $16.22

Food and Drug Administration 55

Food and Drug Administration Food Medical Insurance 55

PM360

NOVEMBER 12, 2023

Additionally, newly launched vector databases made it simple to store semantic representation of data known as embeddings, which coupled with retrieval-augmented generation made it easy to find documents relevant to a query from massive data assets in seconds. “To

Marketing 59

Marketing Media Patients Healthcare 59

Contrarian Sales Techniques

JANUARY 12, 2024

Because it feels like I'm about to launch us into orbit.' A raised eyebrow at a feature, a lingering gaze on the price tag – these are clues to their desires and concerns. Johnson gripped the steering wheel like a white-knuckled life raft, eyes wide as saucers as we navigated the dealership's obstacle course. 'Is Is this normal?'

Sales 52

Sales 52

Healthcare Success

JULY 11, 2022

The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred by a 2018 ruling of Europe’s General Data Protection Regulation (GDPR) , the strictest data privacy and security law in the world. Why is Google doing this? How To Get Started with GA4. Transitioning to new or upgraded technology is never easy.

Healthcare 96

Healthcare Healthcare Patients Marketing 96

Contrarian Sales Techniques

JANUARY 23, 2024

Some found the material dense, the exam daunting, and the price tag a tad hefty. From Paper to Paycheck: Launching Your Pharmaceutical Sales Career with the CNPR The CNPR isn't just a fancy piece of paper, it's a powerful launchpad for your pharmaceutical sales dreams. But not every soldier's tale is a fairy tale. But here's the thing.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Ethics 52

PM360

SEPTEMBER 7, 2023

A virtual product launch for patients akin to an iPhone debut. Mason learned that lesson while working with argenx to launch VYVGART (efgartigimod alfa-fcab), the first FDA-approved treatment of its kind for adults with anti-AChR antibody positive generalized myasthenia gravis (gMG), a rare autoimmune neuromuscular disease.

Patients 105

Patients Pharma Education Doctors 105

Rep-Lite

MARCH 21, 2024

Aligning incentives with strategic goals or launches encourages them to prioritize sales efforts effectively. There are rungs and each comes with both a price tag and an incentive. A medical sales representative driving significant sales increases may receive bonuses reflecting their impact on the company’s bottom line.

Medical sales 52

Medical sales Medical sales reps Medical Sales 52

PM360

APRIL 7, 2023

The shift toward longer, more adequate timeframes to establish proof of concept can be as long as three to four years, 1 given the complex requirements for developing and launching specialty drugs and cell and gene therapies (CGTs) for individuals with complex conditions or rare or orphan diseases.

Manufacturing 52

Manufacturing Marketing Patients Safety 52

pharmaphorum

AUGUST 26, 2022

million for the one-shot therapy – in other words, after any discounts that it may offer or outcomes-based agreements – aiming to launch first in Germany followed by France. BioMarin has said Roctavian will be available at a ‘net’ price of around €1.5 million spread over five years. million spread over five years.

FDA 107

FDA Marketing Competition Patients 107

Map My Customers

AUGUST 2, 2022

For the sales rep, in general, this role means promoting the features and benefits of the product(s), providing consultations on their use, answering questions, and introducing new products when they launch. Surgical Equipment Sales - This type of rep will be selling specialized surgery equipment that often comes with a high price tag.

Medical sales reps 79

Medical sales reps Medical sales Sales Medical 79

Pharmaceutical Technology

OCTOBER 10, 2022

Concept: Israeli cloud cost management tools startup Finout has launched financial operations (FinOps) dashboards that abstract the cost of technical resources to business metrics and key performance indicators (KPIs). Each dashboard can be scheduled as a report creating a comprehensive FinOps reporting mechanism.

Distribution 52

Distribution Engineering Management Pharmaceutical 52

pharmaphorum

OCTOBER 4, 2022

The Cancer Moonshot was officially launched in 2016 by the passage of the 21st Century Cures Act through US Congress. The Biobank was launched in 2020, with an initial aim of enrolling at least 1,000 patients with locally advanced or metastatic solid tumours and haematologic malignancies undergoing standard of care therapy.

Electronics 87

Electronics Patients Management Insurance 87

Pharmaceutical Technology

JANUARY 27, 2023

On January 18, Sanofi launched a new warranty program for its rare blood disorder drug Cablivi (caplacizumab), which tackles value-based agreements in a slightly different way. In 2022, the number of risk sharing agreements peaked with 144 agreements being made in the pharmaceutical industry.

Patients 52

Patients Pharmaceutical Manufacturing Healthcare Provider 52

Healthcare Success

NOVEMBER 17, 2023

Don’t forget to announce your new brand properly Crafting a comprehensive healthcare marketing and communications strategy around a new brand launch is essential for effectively conveying your rebranded messaging to your audience. Identifying and addressing previous issues is crucial before and after launching your rebranded business.

Healthcare 72

Healthcare Healthcare Marketing Media 72

Spotio

JUNE 17, 2022

Brainshark provides a comprehensive platform for sales enablement and readiness, including onboarding, product launches, new markets, and competitive news. Pricing : Request a demo for pricing. #8: 8: Brainshark. Functions: People. Unverified – Sales rep was not within the 300-foot radius.

Sales Management 52

Sales Management Management Sales Prospecting 52

Evolve Your Success

DECEMBER 27, 2022

They also wanted to launch a brand for the OR. They launched a couple of years ago. You could say the rest is history because our first podcast launched in January of 2021, and we are still going strong. You can’t put a price tag on that relationship, especially when you’re like, “I need help. What does First Case do ?

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

Evolve Your Success

JULY 19, 2022

One of the key million-dollar tips here is to tag the person in the first sentence, “@So-and-so, that’s a great point.” Other surgeons don’t get replied back because they don’t tag the poster or the person who posted. ” Ask a question or make an observation and drive that engagement.

Medical sales 52

Medical sales Media Sales Education 52

Pharmaceutical Technology

MARCH 17, 2023

Thus, a higher risk score reflects a more hostile market access environment and drug launch in a geographical area. In some cases, she said, “[drug] innovation would have been otherwise hindered by their price tag alone”. Click here to watch this webinar and access the presentation.

Marketing 102

Marketing Pharma Pharmaceutical Healthcare 102

Pharmaceutical Technology

NOVEMBER 30, 2022

In the first quarter since its launch as an approved therapy for type 2 diabetes, Mounjaro has proven to be a lucrative drug, making $97.3 The company’s weight loss drug Saxenda (liraglutide) won an approval for chronic weight management in December 2014, and Wegovy (semaglude) got the same tag in 2021. million in Q3. compared to a 5.1%

Medical 105

Medical Manufacturing Insurance Side effects 105

Pharmaceutical Technology

NOVEMBER 30, 2022

In the first quarter since its launch as an approved therapy for type 2 diabetes, Mounjaro has proven to be a lucrative drug, making $97.3 The company’s weight loss drug Saxenda (liraglutide) won an approval for chronic weight management in December 2014, and Wegovy (semaglude) got the same tag in 2021. million in Q3. compared to a 5.1%

Medical 98

Medical Manufacturing Insurance Side effects 98