World of DTC Marketing

FEBRUARY 19, 2021

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. An analysis of programmatic advertising data finds a disconnect between those well-intentioned efforts and the programmatic advertising campaigns that those same companies and institutions finance.

Pharma 180

Pharma Media Leads Marketing 180

Pharmaceutical Technology

FEBRUARY 10, 2023

This is not the first treatment to come with a high price tag. 79% of risk-sharing agreements are finance-based According to GlobalData’s risk-sharing database, over 1,000 RSAs were made in the last decade across 28 countries and roughly 100 companies.

Marketing 105

Marketing Medicine Leads Safety 105

World of DTC Marketing

JUNE 23, 2021

Aduhelm is far from the first $55,000 flop put forth by the toxic American combination of a highly commodified pharmaceutical industry and disjointed financing stymied by private interests. Not to mention the $56,000 annual price tag. government. Without a total overhaul of this dysfunctional status quo, it won’t be the last.

FDA 218

FDA Side effects Physicians Patients 218

Contrarian Sales Techniques

JANUARY 12, 2024

A raised eyebrow at a feature, a lingering gaze on the price tag – these are clues to their desires and concerns. Do they ask about financing options? Tell me more about what you're looking for in financing." Spot the Buying Signals: From Curious to Committed: Watch for the subtle shifts in their energy. Celebrate the "Yes!":

Sales 52

Sales 52

pharmaphorum

AUGUST 18, 2022

million price tag attached to the therapy when it was first made available in Europe, and is also well above the proposed $2.1 There is a lot riding on the commercial success of Zynteglo, as bluebird revealed earlier this year that its future as an ongoing business was uncertain unless it can raise additional financing.

FDA 52

FDA Insurance Patients Medical 52

CloserIQ

APRIL 8, 2019

That’s because your perception of the product, the experience and the brand would not match a $30 price tag. Let’s start with an example that everyone can relate to: If you walked into McDonald’s and ordered medium fries, and the cashier said, “That’ll be $30,” how would you react? You’d assume they made a mistake, right?

Sales Strategy 59

Sales Strategy Sales Marketing 59

pharmaphorum

NOVEMBER 16, 2022

However, with a price tag of €1.58 However, a recently released report from the organisation could blow the price tag of Zolgensma out of the water. When even high-income regions like Europe are refusing to meet the price tag of certain gene therapies, it is likely the debate on pricing is set to continue in the long-term.

Medicine 128

Medicine Marketing Healthcare Healthcare 128