Remove tag collaboration
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bluebird bio wins back-to-back landmark FDA approvals for first-in-class gene therapies

Pharmaceutical Technology

Spark Therapeutics’ Luxturna, indicated for inherited retinal disease (IRD), was the first gene therapy to be approved, in 2017, with a price tag of $850,000 for each eye. Prior to bluebird's approvals, there were only two FDA-approved gene therapies for inherited conditions on the market.

FDA 115
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The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. For DTC, the model will become one of collaboration with patients as they help them navigate the complex system of American healthcare.

Pharma 210
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Pioneering the Path Pre- and Post-Launch Strategies

PM360

With a focus on patient-centricity, data-driven insights, and collaborative partnerships across the healthcare ecosystem, it’s redefining the playbook for market shaping and building advocacy for a product pre- and post-launch. Medical Affairs is at the forefront of this paradigm shift.

Medical 52
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Maximizing Dental Practice Efficiency and Attracting Patients: Software and Marketing Tips

Referral MD

Improved Collaboration : Collaboration among dental professionals is crucial for successful patient care. Dental referral software fosters seamless collaboration by facilitating communication between referring and receiving dentists.

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Do healthcare mergers and acquisitions lead to better care for patients?

Clarify Health

Expanded services : Often, healthcare mergers or acquisitions involve larger health systems collaborating or partnering with smaller facilities, which can help increase access to care, promoting access to specialists and telehealth services for underserved and rural patients.

Leads 52
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5 Steps to Building a Successful B2B Sales Team

CloserIQ

In comparison, B2B campaigns lack the collaboration required. Create a Collaborative Sales Culture. The majority of goal-centric sales teams fail to foster an environment of collaboration. The difference in this modern selling scenario is that the behind-the-scenes resources are more customer facing and collaborative.

B2B Sales 101
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CHMP backs J&J’s myeloma bispecific Tecvayli, ahead of US decision

pharmaphorum

The new drug is one of two bispecifics for multiple myeloma in the late-stage pipeline of J&J’s Janssen division stemming from its longstanding and fertile collaboration with Danish biotech Genmab, along with talquetamab which binds to CD3 and GPRC5D.