PM360

JULY 26, 2022

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives. population and have more than $140 billion in collective spending power.

Healthcare 105

Healthcare Healthcare Marketing Healthcare Provider 105

World of DTC Marketing

OCTOBER 22, 2020

This is especially true today when most qualitative research has come to a screeching halt. To most pharma marketers patients are an audience segment quantified by numbers. ” When we discussed it further, she said that “ANY decisions we make are based on research data, but that doesn’t mean it’s right.”

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Management Pharma Patients Healthcare 207

PM360

DECEMBER 20, 2023

Given China’s status as the world’s second most populous nation and an economic powerhouse, it represents both a monumental market opportunity and a dynamic arena of challenges for pharmaceutical products. From 2017 to 2022, the Chinese market witnessed a growth rate of 5.3%, compared to the average market growth of 6.6%

Marketing 105

Marketing Insurance Medical Manufacturing 105

Pharma Marketing Network

JULY 25, 2023

In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.

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Marketing Media Consulting Specialization 98

Clarify Health

MARCH 26, 2024

Historically it has been difficult, if not impossible, for patients to figure out prices for hospital services and procedures ahead of time. However, new regulations from the Centers for Medicare & Medicaid Service in 2021 aim to change that. amounted to over four trillion dollars, an increase of 4.1% over the previous year.

Healthcare 52

Healthcare Healthcare Patients Competition 52

World of DTC Marketing

FEBRUARY 24, 2021

SUMMARY: In a recent study by The Harris Poll on behalf of TIME, the overwhelming majority of Americans (78%) admitted to delaying routine medical services and health care appointments due to the coronavirus pandemic. If I market a diabetes medication, I would include information on my drug site to help reverse Type 2 diabetes.

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Healthcare Healthcare Insurance Medical 200

European Pharmaceutical Review

JANUARY 22, 2024

The global extractable and leachable (E&L) testing services market is projected to value $2.57 This this demand is a factor in the expected expansion of this market, the research highlighted. Additionally, the authors covered the market share of drug product types within the E&L testing services market.

Marketing 52

Marketing Safety Medicine Pharmaceutical 52

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Tailor marketing initiatives to align with specific goals.

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Healthcare Healthcare Engineering Marketing 72

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Ethical Considerations in Medical Sales Medical sales representatives can play a valuable role in advancing healthcare without compromising integrity. Let’s explore!

Ethics 52

Ethics Medical sales Competition Medical 52

World of DTC Marketing

MAY 24, 2022

million (46.2%) received mental health services in the past year. More females with AMI (51.2%) received mental health services than males with AMI (37.4%). While some applications like Talkspace and Betterhelp connect you with a licensed therapist, a substantial portion of the market has gone fully humanless.

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Patients Prescription Medical Marketing 252

European Pharmaceutical Review

MARCH 27, 2024

A report by Allied Market Research has predicted that the global pyrogen testing market will value $3.3 The market is predicted to grow at a CAGR of 8.2 percent from 2023 to 2032, according to the research. Several products have launched in the pyrogen testing market in recent years. billion by 2032.

Safety 72

Safety Marketing Food and Drug Administration Pharmaceutical 72

Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Healthcare Healthcare Marketing Competition 112

PM360

OCTOBER 26, 2023

Klick Health announced that admired market access professional Ellen Cappellino has joined the agency to further build out its value, access, and reimbursement capabilities and help transform the healthcare experience for patients. I was drawn to Klick’s world-class team and technological capabilities,” she explained.

Marketing 52

Marketing Healthcare Healthcare Consulting 52

pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Capturing market share. And he has a unique view of how data and health combine.

Marketing 98

Marketing Pharma Healthcare Healthcare 98

Scott’s Directories

NOVEMBER 22, 2023

In the massive and ever-growing healthcare industry, the accessibility of accurate and comprehensive medical information is not just a convenience—it’s a necessity. As healthcare professionals navigate the complexities of patient care, research, and pharmaceutical advancements, the demand for reliable resources has never been higher.

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Medical Healthcare Healthcare Healthcare Provider 52

Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise. So, as a business in this domain, you must leverage hi-tech solutions to capitalize on the budding market. Read on to learn how.

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Healthcare Healthcare Medical Patients 137

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

Pharma Marketing Network

APRIL 1, 2023

With a focus on marketing and digital health, Pharma-Mkting.com provides a wealth of information, resources, and insights to help these industries succeed in an increasingly competitive market. One of the key areas of expertise for Pharma-Mkting.com is pharmaceutical marketing.

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Pharma Medical Pharmaceutical Marketing 52

LEVO Health

JANUARY 16, 2023

If you work in the healthcare industry, it’s essential to remain prepared for potential challenges that may arise, including economic recessions. While no one can predict the future with certainty, having a solid healthcare marketing strategy in place can help your practice weather any storms that may come your way.

Healthcare 52

Healthcare Healthcare Marketing Media 52

LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. Creating dynamic videos that highlight services and offerings, as well as patient success stories, can be a valuable source of information for prospective patients and drive tangible returns on investment.

Healthcare 52

Healthcare Healthcare Marketing Education 52

Clarify Health

APRIL 18, 2023

This is the second Gartner® recognition of Clarify Health in 2023 San Francisco, CA (April 18, 2023) – Clarify Health, a leading healthcare analytics and value-based payments platform company, today announced it has been cited in the 2023 Gartner® Quick Answer: U.S. Healthcare CIOs Use Price Transparency Data to Improve Business Outcomes.

Healthcare 52

Healthcare Healthcare Networking Marketing 52

Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

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Healthcare Healthcare Patients Side effects 59

LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. More than 40% of healthcare consumers use social media for their healthcare information needs. This is especially true for consumers aged 18 to 24.

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Media Healthcare Healthcare Marketing 52

Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. But consolidation in healthcare markets is not with its critics, with some experts raising concerns over increasing prices due to decreased competition and eliminating services.

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Leads Healthcare Healthcare Patients 52

Rep-Lite

FEBRUARY 2, 2024

In medical sales, ongoing learning is invaluable as it ensures sales representatives stay abreast of industry advancements, new product developments, and evolving healthcare trends. It positions sales professionals as trusted advisors, enabling them to engage with healthcare professionals effectively. Follow these tips: 1.

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Medical sales Medical Sales Product Knowledge 52

Healthcare Success

OCTOBER 31, 2022

Google Trends is a powerful but underutilized tool that helps healthcare marketers. Conduct search engine optimization (SEO) research, Identify current trends, Find out what people are interested in, And build better, more relevant campaigns. Limitations of Google Trends. Practical Application. Practical application.

Marketing 108

Marketing Healthcare Healthcare Engineering 108

pharmaphorum

DECEMBER 14, 2022

Brown brings 20 years of experience at organisations including Quintiles, INC Research, and Syneos Health. Healthcare commercial services agency Eversana announced that Sy Pretorius (as pictured), a 25-year life sciences veteran, will join the company as chief operating officer and president of outsourced solutions.

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Consulting Pharma Healthcare Healthcare 95

PM360

DECEMBER 14, 2023

For 12 years, PM360 , a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has recognized the most ground-breaking innovations of this industry as well as from other organizations that serve the life sciences and healthcare in its annual Innovations Issue.

Insurance 64

Insurance Marketing Healthcare Healthcare 64

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

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Healthcare Healthcare Marketing Engineering 96

Rep-Lite

NOVEMBER 30, 2023

B2B sales consulting for medical sales is a specialized service that helps healthcare organizations navigate the unique challenges of B2B transactions within the healthcare industry. Don’t Wait, Contact Rep-Lite Today! A sales expert in this space needs to understand these intricacies and provide tailored solutions.

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B2B Sales Medical sales Consulting Sales 52

Clarify Health

FEBRUARY 27, 2024

In the United States, an aging population and the rising prevalence of chronic disease highlight the limitations of most healthcare systems, putting increased pressure on providers. There’s no question AI can empower providers, leaders, and growth teams to drive transformation in healthcare.

Healthcare 52

Healthcare Healthcare Healthcare Provider Patients 52

Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Consider organizing workshops, webinars, or conferences to share valuable medical insights, research, and developments.

Ethics 98

Ethics Education Healthcare Healthcare 98

Cesare Ferrari

APRIL 27, 2024

Innovation: The definition Peter Drucker defines innovation as: “Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. This type of innovation involves making small improvements or modifications to existing products or services.

Marketing 52

Marketing Medical Medicine Competition 52

Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Contrarian Sales Techniques

FEBRUARY 24, 2023

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. Medical sales reps can suggest developing and promoting healthcare services that cater to these groups. Some notable items include: RM36.3

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

Clarify Health

MARCH 17, 2023

trillion dollars are spent annually on US healthcare costs and, of this amount, 31% is provided for hospital services. In recent years, public policy and health economics researchers have used what data was available regarding commercially negotiated payment rates to investigate markups by hospitals and other healthcare providers.

Healthcare 52

Healthcare Healthcare Competition Networking 52

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Healthcare Healthcare Marketing Engineering 98