Medical Device Success

NOVEMBER 29, 2020

Reading time: 2 – 4 minutes In this Covid world, sales teams should be demanding support from well thought out marketing automation platforms. Today, Asad Ali, Brand Manager for sendinblue gives us an overview of how one platform can work on behalf of sales. We also learn that marketing automation is not that expensive.

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pharmaphorum

DECEMBER 23, 2022

Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. In 2023, omnichannel behaviours will directly influence incentive compensation models by correlating successful engagement data to successful sales outcomes.

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Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

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Medical Device Success

MAY 1, 2022

Physician micro-marketing is a solution. Our guest to help us with this fascinating and surprising subject is Scott Alexander, CEO of Jairus Physician Micro-Marketing. All this done rapidly and economically when compared to traditional marketing and sales. Jairus Physician Micro-Marketing website link.

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Quantified

FEBRUARY 12, 2024

An AI sales coaching platform is an important tool. Many sales organizations already understand that better, more accessible, and more tailored training offers benefits. Whenever sales organizations make changes to their processes, the first consideration is often the effects on customers and sales revenue.

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Pharma Marketing Network

APRIL 21, 2021

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Darshan Kulkarni and Marc Banjak, General Counsel at Dova Pharmaceuticals, discuss sales compliance in the life sciences.

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Medical Device Success

APRIL 5, 2020

Reading time: 3 – 4 minutes Episode 2 of the season – Medtech International Marketing and Sales Efforts During Covid-19. Season One – Covid-19 – how Medtech companies can respond in marketing, sales and operations. Today we are talking about international marketing in the Covid-19 era.

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Fierce Pharma

AUGUST 3, 2023

Even as Moderna chugs through another post-pandemic year, the biotech has raised its COVID-19 vaccine revenue projection in the expectation that it can deliver a strong showing in the private marke | The company raised its forecast for COVID-19 sales to between $6 billion and $8 billion, up from a prior estimate of $5 billion.

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PharmExec

APRIL 22, 2024

Industry executives dive into trends like utilizing AI and influencers for content creation, personalizing messages to the patient, combatting the spread of misinformation and much more in the video version of our executive roundtable discussion

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Fierce Pharma

APRIL 5, 2024

Despite Boehringer Ingelheim’s 2021 Humira biosimilar approval being heralded by some analysts as a “landmark achievement” for the field, the drug—dubbed Cyltezo—has struggled to gain traction than | Facing lackluster Cyltezo sales, Boehringer Ingelheim will prune its ranks in the U.S.

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Contrarian Sales Techniques

JULY 31, 2023

Hey there, dear marketers! There's an untapped goldmine in our industry - assertive sales techniques. It's not just about sales. It can revolutionize the way we do marketing. Why Marketers Are the New Salespeople Why should we, as marketers, care about sales techniques? What's in It for Us Marketers?

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Dominic Tyer

DECEMBER 22, 2023

Traditionally R&D’s province, the meteoric rise of AI has turbo-charged discussions about how commercial organisations can make use of artificial intelligence.

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Modus

OCTOBER 18, 2022

Winning deals in today's uber-competitive market requires active buyer engagement. Relevant content shared by sales reps helps build that engagement and creates deeper buyer conversations. In fact, data shows that 65% of marketing-created content goes unused!

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Modus

OCTOBER 18, 2022

Winning deals in today's uber-competitive market requires active buyer engagement. Relevant content shared by sales reps helps build that engagement and creates deeper buyer conversations. In fact, data shows that 65% of marketing-created content goes unused!

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PharmExec

DECEMBER 22, 2022

Angie Lindsey, vice president of marketing, Fresenius Kabi USA shares 2023 strategies for talent management strategies in life sciences, specifically as it relates to sales and marketing.

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Contrarian Sales Techniques

JANUARY 23, 2023

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. However, the role of a pharmaceutical sales representative involves much more than just promoting and distributing drugs.

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Contrarian Sales Techniques

DECEMBER 14, 2022

The report on the global hyaluronic acid (HA) for medical sales market is a comprehensive analysis of the market, providing the reader with all the necessary information to succeed in the market. It also includes a detailed analysis of the key factors influencing the market, such as the competitive landscape.

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Contrarian Sales Techniques

JULY 23, 2023

Hey there, digital marketers! When it comes to online sales, we're all racing towards the same goal – faster and higher conversions. After all, figuring out how to increase online sales fast is no mean feat. But fret not, I've compiled a list of top strategies to help boost those sales numbers. Let's dive in!

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PharmaKinnex

MAY 15, 2022

How Can Marketing Support The Sales Team’s Success? A pharmaceutical company’s sales force is an ongoing, expensive investment that can cost as much as tens to hundreds of millions of dollars annually. Sales managers are under pressure to meet sales targets while also onboarding, training, and mobilizing new sales reps.

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Clarivate

OCTOBER 24, 2023

To keep pace with the changing landscape of sites of service for surgical procedures, medical device companies are under pressure to evolve their sales and marketing strategies to the expanding non-hospital market. According to Clarivate data, traditional inpatient procedures are increasingly shifting to outpatient settings.

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Fierce Pharma

MARCH 22, 2024

Sales are booming for Novo Nordisk’s GLP-1 treatments for diabetes and obesity. With a positive recommendation from Europe’s Committee for Medicinal Products for Human Use (CHMP), Novo has come a step closer to bringing its revolutionary Awiqli (once weekly basal insulin icodec) to the market. .

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Contrarian Sales Techniques

JULY 23, 2023

Hey there, bloggers and affiliate marketers! We all know the thrill of seeing a surge in our online sales, right? But sometimes, it feels like we're stuck in a rut, with sales plateauing. The question then arises - how to increase online sales fast ? Mastering SEO for Greater Visibility Want more sales?

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Fierce Pharma

JANUARY 10, 2024

Despite persistent supply hitches since Wegovy’s launch in 2021, Novo Nordisk has quickly garnered blockbuster sales in the newly untapped obesity market. Despite persistent supply hitches since Wegovy’s launch in 2021, Novo Nordisk has quickly garnered blockbuster sales in the newly untapped obesity market.

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MedCity News

MARCH 18, 2024

As GenAI and other technologies advance the speed of development and the precision of drugs, pharma commercial teams need to make sure they are harvesting the right data with the right AI tools in order to ultimately reach the right patients.

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PharmExec

DECEMBER 22, 2022

Pratap Khedkar, CEO of ZS, a management consulting and technology firm focused on transforming global healthcare, shares his perspective on what 2023 holds for the sales and marketing vertical.

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PharmaKinnex

APRIL 28, 2022

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. The above factors can yield higher sales, making rare disease drug development extremely lucrative and desirable. The power of inside sales begins here. Market Research & Territory Alignment.

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MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

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Fierce Pharma

JANUARY 3, 2024

Expect more of the same in 2024, according to a report from Evaluate, which places Novo and Lilly in the top two spots for global new sales. Expect more of the same in 2024, according to a report from Evaluate, which places Novo and Lilly in the top two spots for global new sales.

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Contrarian Sales Techniques

DECEMBER 27, 2022

Do you want to increase your sales during the holidays ? Check out these expert tips to boost your sales and stand out in a crowded market. You can use these strategies to make the most of the holiday season and drive sales for your business, from special promotions to convenient services. We've got you covered!

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Fierce Pharma

SEPTEMBER 7, 2023

Demand is so strong for Novo Nordisk’s obesity drugs that the only limitation on sales—in the short term—seems to be the company’s ability to produce them. Morgan, which has doubled its market projection for GLP-1 diabetes and obesity treatments to $71 billion for 2032.

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