Remove sales-force-optimization
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How to Boost Pharma Sales AI Training with AI Insights

Quantified

Pharmaceutical sales opportunities are notoriously high stakes. With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. That’s a lot of information.

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How Good Are Your Physician Targets?

The Marketing Advantage

June 5, 2023 The methodology under which physician targets are segmented and selected is a critical component of optimizing the productivity and efficiency of the sales force. The right sales force calling on the wrong targets dramatically hinders the sales force’s selling efforts and ultimately leaves sales on the table.

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Why You Shouldn’t Rely on Response Curves to Set Call Plans on HCP Targets

The Marketing Advantage

July 13, 2021 A critical component of optimizing the sales force’s productivity and efficiency is ensuring HCP and/or account targets are being called on at the proper frequency.

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How to Determine the Accuracy of Your Biopharma Targets

The Marketing Advantage

August 7, 2023 Critical to the productivity and efficiency of your sales force is ensuring the optimal targets are being identified and assigned the proper call frequency. Other prescriber segments?

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Sales Improvement Plan: A Strategic Blueprint for Sales Success

Contrarian Sales Techniques

In the dynamic world of sales, stagnation is akin to regression. As sales leaders, managers, and HR professionals in sales organizations, your perpetual mission is not just to hit targets but to exceed them, consistently. Training and Development: Sharpening the Arsenal Continuous learning is non-negotiable in the sales arena.

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The four biggest challenges facing DTC marketers

World of DTC Marketing

Billions of dollars are “optimized” based on nothing but noise. ” Too many DTC marketing people have come from the sales force and have a sales mentality at a time when people don’t want the hard sales pitch. billion to as high as $19 billion.

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Four Indicators that It’s Time to Change Your Sales Compensation Plan

The Marketing Advantage

October 3, 2022 With 2023 sales compensation planning underway, many biopharma companies are considering whether or not they should change their sales compensation plan and, if so, how much. In this blog post, we will explore four such indicators that it is time to change your sales compensation plan. Connect with an Expert.

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