World of DTC Marketing
JANUARY 21, 2022
Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. 68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. The channel IS essential but not as important as your message.
World of DTC Marketing
JANUARY 11, 2022
As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely.
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Quantified
NOVEMBER 17, 2022
Obviously, the more time spent in front of customers, the more field experience they get, but if your pharma reps are not reaching their potential or their sales goals, is the field helping them develop their skills ? Quantified and the Power of Practice in Pharma . Related: Webinar: The Rise of the AI Coaching System.
Contrarian Sales Techniques
MAY 17, 2024
For those of us in ethical pharma, it wasn't just about promoting a medication; it was about educating healthcare providers on the extensive research and innovation that went into developing our products. Meanwhile, our counterparts in generic pharma had to navigate a different set of challenges.
Contrarian Sales Techniques
DECEMBER 5, 2023
It's the secret sauce to thriving in the pharma industry. From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Welcome to the world where sales training isn't just a formality.
PM360
DECEMBER 20, 2023
HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. million self-identified HCPs on the platform to pharma marketers. Surveys have revealed a preference for webinars, digital forums, and panel discussions.
Impetus Digital
NOVEMBER 23, 2023
Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space. The new way to engage KOLs at conferences: virtual Ambassador programs To start off the top-5, let’s take a look at how Pharma is shifting the way they engage key opinion leaders (KOLs) at medical congresses and conferences.
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