Pharma’s move to digital Part 1 HCP Marketing
World of DTC Marketing
JANUARY 18, 2021
OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). The Challenges for Pharma. Digital marketing is becoming a valuable tool.
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