World of DTC Marketing
NOVEMBER 12, 2021
SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.
World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? The post Reaching HCPs online.
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Contrarian Sales Techniques
DECEMBER 14, 2022
After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. The study also noted that face-to-face meetings have gained positive prescription intent, which is 17% higher than before the pandemic. In spite of this, the industry is still experiencing mixed results.
PM360
MAY 25, 2023
Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.
Contrarian Sales Techniques
DECEMBER 5, 2023
It's the secret sauce to thriving in the pharma industry. From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Welcome to the world where sales training isn't just a formality.
PM360
DECEMBER 20, 2023
Fifty percent of responders said they changed prescriptions because of social media information. HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. million self-identified HCPs on the platform to pharma marketers.
Storyvine
NOVEMBER 29, 2021
As one of our clients at a major pharma company recently said, “Virtual is here to stay,” which is why they engaged Storyvine to improve their sales via an alternative, but still personal, method of engaging with HCPs. I’m seeing a double digit increase in new sales because of Storyvine. ”.
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