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6 Simple Steps to Create an Effective Sales Strategy

MedReps

It makes sense that in order to meet your sales goals, you first need to put together an effective sales strategy. Although everyone’s sales strategy might be a little different, each consists mainly of the same steps. Do they handle certain types of surgery or patients with specific disorders?

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Medical Sales Trends to Watch Out For in 2023

MedReps

Knowing what’s to come in the medical sales industry is not only interesting, but it could help you with your sales goals. If you know how to prepare and get ahead of your competition, reaching your goals will be that much easier. What does this mean for the medical sales representatives?

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No One Likes Healthcare Adversting, But They Could.

PM360

We created the campaign that launched Procrit, a treatment for chemo patients who develop anemia. Aside from winning a shelf of industry awards, this work put Procrit over the top for Johnson&Johnson, winning its prestigious Bellringer Award for exceeding new product sales goals.

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Capturing progress in haemophilia care

pharmaphorum

If we look back just 70 years, the prognosis for patients with haemophilia was remarkably different to what it is today. Where once whole blood or plasma transfusions were needed, now patients can receive recombinant, long-acting treatments that enable them to lead a life closer to normal. Placing patient experiences at the centre.

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What Doctors Expect from Medical Sales Reps

MedReps

Not monetary value; this value is what it will mean to their patients. How will this drug treat the diseases the doctor’s patients have? By directly quoting these sources and then asking the physician if this fits their patients, it shows that the sales rep has done their homework and knows how the medication can be used.

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Rethinking the Launch—Don’t Fall into the Recent Trend of Underwhelming Results

PM360

Macroeconomic Factors The pandemic really changed the game, driven by several disruptions that changed physician and patient behavior forever. Long patient journeys, seen in many rare diseases and oncologic tumors, were disrupted enough that it will take years to catch up. of claims for care were via telemedicine.

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Challenges in the Medical Sales Industry

MedReps

Another enduring wall for medical sales reps to climb is making their products affordable to patients. However, medical sales reps must remember that most other companies have them, so a co-pay card or prior authorization assistance service is not unique. Sales Goals. Insurance Coverage. Physician Apathy.