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Can pharma really leverage social media?

World of DTC Marketing

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. To test this, we did a small campaign for a psoriasis product.

Media 238
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Francis Medical Announces First Patient Treated in VAPOR 2 Pivotal Study for Water Vapor Ablation of Prostate Cancer

Legacy MEDSearch

VAPOR 2 is a prospective, multicenter, single-arm study that will treat 235 patients with intermediate-risk, localized prostate cancer at up to 30 U.S. “I am excited to be participating in the VAPOR 2 study and it is a great privilege to treat the first patient,” said Dr. Kella. Francis Medical, Inc., clinical sites.

Medical 52
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Cala® Launches The Cala kIQ™ System, Offering Meaningful Tremor Relief for Patients With Essential Tremor and Now Parkinson’s Disease

Legacy MEDSearch

“At Cala, we’ve always been committed to expanding patient access and accelerating innovation in TAPS therapy for indications beyond essential tremor,” said Renee Ryan, CEO at Cala. “By By expanding into Parkinson’s disease, we are now able to bring this powerful treatment to additional patients who suffer from action hand tremors.”

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Two Key Questions About Patient Experience in 2022

PM360

PM360 asked industry experts what it takes to be a patient-first organization and how companies can better ensure they are delivering experiences that meet patients’ expectations. Specifically, we asked them: What is required today for life sciences companies to truly practice a patient-first approach? Matt Flesch.

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New Research Reveals Perceptions of the Role of AI Among Healthcare Stakeholders

Pharma Marketing Network

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. We asked them to describe how they are using AI in their own words, and the results were inspiring.

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Cerner Enviza and FDA partner to develop AI drug safety tools

Pharmaceutical Technology

During the two-year project, the companies will assess the mental health side effects of the asthma drug, montelukast. Cerner Enviza will collaborate with a range of Oracle provider networks in the discovery, development and deployment of health insights and therapies.

Safety 59
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Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Whether you are in the pharmaceuticals, dermoceuticals, OTC, medical devices, or whatever business relates with patients and their health, you need to have a clearly defined strategy on how to approach physicians. The first rule is that a sales strategy should be focused on the patient.