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The Importance of Omnichannel Approach for European Physicians

PM360

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.

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Pharma 2021: Key considerations for the move towards the Hybrid Sales Model

Atrivity

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

Sales 52
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Exploring Pharmaceutical Sales Reps Salaries: A Deep Dive

Rep-Lite

Definition and Role A pharmaceutical sales representative , colloquially known as a pharma rep, is a professional who markets and promotes prescription drugs to medical providers.

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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. These impressions were focused on HCPs of interest in relevant practice areas, such as family medicine, internal medicine, general practice, and cardiology.

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Pharmaceutical Sales Training: Mastering the Art of Modern Pharma Sales

Contrarian Sales Techniques

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Another game-changer has been the shift towards personalized medicine.

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Breaking Into Electrophysiology Med Device Sales With Keila Resto

Evolve Your Success

Where do they fit in medicine? I worked in internal medicine while I managed the lab in internal medicine. We had pharma reps come through. I met a woman that worked for Janssen, which is the pharma company of Johnson & Johnson. Electrophysiologists are highly specialized cardiologists.

Sales 52
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A Mother’s 20 Years Experience In Medical Device Sales With Dena Lewis

Evolve Your Success

I would say it’s equivalent probably to a pharma rep. Is it the same as in any medical sales rep if you want the manager and then if you want the executive, or are they different? Did you know you were going to be a medical sales rep or was it something else? With ophthalmology, what does the ascension look like?

Medical 52