Doctors Medicine Pharma reps 
Atrivity
MAY 5, 2021
The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. In-house training is the key to sales success and sales reps' ability to adapt to this new model.
PM360
MAY 25, 2023
Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.
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Contrarian Sales Techniques
JULY 11, 2024
Meet Wei Wei isn't your typical high-flying pharma rep. The truth is, Wei used to be that kind of rep. All charm and spiel, pushing expensive branded meds on busy doctors. All charm and spiel, pushing expensive branded meds on busy doctors. Wei wasn't just selling medicine; he was offering a lifeline.
Contrarian Sales Techniques
JULY 13, 2024
Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharma rep, as he expertly pulls a stream of tea between two cups. As a pharma rep, you need to be able to switch gears faster than a Myvi weaving through KL traffic. laughs Sarah, a rookie rep. But you know what?
Pharmaceutical Representative Training
JUNE 22, 2024
Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Sales Execution and Strategy: Successful pharma reps are skilled in creating and executing sales plans.
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. These impressions were focused on HCPs of interest in relevant practice areas, such as family medicine, internal medicine, general practice, and cardiology.
Evolve Your Success
JULY 18, 2023
Where do they fit in medicine? By electro-anatomical, I mean anatomical, meaning the actual anatomy of the chamber the doctor is in, but it is being built by reading electrograms. I’m guiding the doctor with his catheters while he is manipulating them and advising on where to make lesions. We had pharma reps come through.
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