World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start?
Rep-Lite
FEBRUARY 23, 2024
Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients. They are a pivotal link between pharmaceutical companies and the medical community, ensuring practitioners are informed about the latest medicines and treatments available.
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PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Introducing physicians to new care plan options, including medications, and educating them about new therapeutic alternatives has become more challenging. THE CHALLENGE.
Rep-Lite
DECEMBER 7, 2023
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?
Contrarian Sales Techniques
DECEMBER 5, 2023
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach.
PM360
NOVEMBER 21, 2022
Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. Providers need help treating the whole patient, as they consider an individual’s out-of-pocket medication costs and other social determinants of health. Lauren Lazar.
PM360
DECEMBER 20, 2023
A recent Sermo survey indicated that nearly two-thirds of responders changed their perception of medications or treatment options based on information obtained on social media. Fifty percent of responders said they changed prescriptions because of social media information. Look for TikTok to merchandise the 4.7
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