World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). and the U.S.,

Pharma sales reps 173

Pharma sales reps Marketing Pharma Physicians 173

Contrarian Sales Techniques

FEBRUARY 21, 2023

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. This can have a significant impact on patient outcomes and overall public health.

Pharma sales reps 40

Pharma sales reps Sales Pharma Healthcare Provider 40

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

Pharmaceutical Representative Training

FEBRUARY 29, 2024

Embark on a journey to success in pharmaceutical sales with our comprehensive guide tailored for aspiring representatives. Unveiling the Role of a Pharma Sales Rep Pharmaceutical sales representatives (PSRs) play a pivotal role in driving sales for their company’s pharmaceutical products.

Sales 52

Sales Pharma Pharmaceutical Sales Pharma sales reps 52

Spotio

FEBRUARY 23, 2023

None of this means that pharmaceutical sales are dead. But it does mean that pharma reps need to adjust their sales processes to succeed in 2023 and beyond. Keep reading to learn more about the challenges that pharma sales reps face and how to overcome them. There are a few different ways.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

OCTOBER 28, 2022

This capability requires an orchestrated, cross-functional go-to-market model designed to address the needs and engagement preferences of a defined segment of large, complex, and strategically important healthcare systems and groups. How should leading pharma companies respond? Understanding Trends.

Key account management 117

Key account management Pharma Management Pharma sales reps 117