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Do patients care about accelerated approval drugs?

World of DTC Marketing

Accelerated Approval allows for early access to drugs and biologics based on initial evidence of safety and effectiveness, while confirmatory studies required to verify clinical benefits are ongoing. Do patients care? The program was codified into law under the Food and Drug Safety and Innovation Act (FDASIA) in 2012.

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Leading patient adherence pharmaceutical companies

Pharmaceutical Technology

Failing to adhere to prescribed medication regimens is one of the prime reasons for poor patient health outcomes. Pharmaceutical and healthcare companies are working continuously to improve patient adherence, which also impacts disease control and pharmaceutical industry revenues directly. Patient adherence.

Leads 52
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Will AI Completely Transform the Patient Experience?

PM360

A similar number of respondents (64%) expressed disappointment with their interaction with physicians, wishing that healthcare providers took more time to understand them. The New England Journal of Medicine runs a weekly diagnostic challenge tasking physicians with correctly identifying a thorny case.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Before we dive in, let’s discuss QR codes related to patient privacy and HIPAA compliance. . Patient verification. Patient marketing.

Leads 109
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Revolutionizing Pharmacovigilance with Proactive Signal Detection

PM360

Up to now, drug safety teams have relied primarily on reactive reporting systems for pharmacovigilance (PV) or real-world drug safety monitoring. Physicians must form hypotheses about the AE’s cause and seek information to prove or discredit the hypothesis. Yet, correlation does not signify causation.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Before we dive in, let’s discuss QR codes related to patient privacy and HIPAA compliance. . Patient verification. Patient marketing.

Leads 52
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The debate on DTC marketing is going to heat up again

World of DTC Marketing

DTC ads do NOT lead to unnecessary Rxs. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. They research the drug online and ask their physician about it if they decide it’s a treatment option. DTC ads raise awareness around health conditions.

Marketing 285