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Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech

Medical Device Success

Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. He roled up his sleeves, did his research and put into action a unique social media campaign. No agency help.

Media 100
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B2B Sales Prospecting: What You Need To Know

Spotio

Business-to-business (B2B) prospecting is the pillar of lead generation. When prospecting for new business, the goal is to identify as many quality prospects as possible. However, B2B sales prospecting strategy is not as easy as it sounds. Also, 54%said getting more leads was a top objective as well.

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Sales Prospecting Techniques to Help You Find More Leads

Contrarian Sales Techniques

As a salesperson, I know firsthand how important it is to master the art of prospecting. There are many different techniques that I've used throughout my career to effectively prospect and bring in new business, and in this blog post, I'll be sharing some of the ones that have worked best for me.

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business. Personalization in Practice Once you’ve landed the meeting, a very effective way to differentiate yourself is to show prospects you value their time.

Sales 107
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How to Effectively Utilize Social Media in Medical Sales Job Search

Rep-Lite

In today’s digital age, harnessing the power of social media is paramount for success in the competitive landscape of medical sales job search. This comprehensive guide explores proven strategies and best practices for effectively utilizing social media in medical sales job search.

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How to Make Social Media Work for You

Healthcare Success

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Sadly, the promise of social media fame and easy money far exceeds reality—then and now. Who could blame them? million followers.

Media 57
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Building Trust With Prospects

Scott’s Directories

Creating interesting content about their brand on their website and social media platforms is a good way to achieve this. Getting leads or customers to like a brand is not enough to keep them. Therefore, salespeople must ensure that their prospects and current customers like their brand and trust them.