The Marketing Advantage

JUNE 27, 2022

June 27, 2022 The payout curve against which a sales force is compensated has tremendous ability to motivate the sales force to drive sales—so much so that we are dedicating a three-part series to biopharma payout curve design. Post-Launch Stage. Speak with an Expert. So, when does this occur?

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World of DTC Marketing

MAY 26, 2021

Today, AbbVie charges approximately $77,000 for a year’s supply of Humira—470% more than when the drug was launched in 2003. A 40-milligram syringe of Humira is now priced at $2,984, or $77,586 annually—a 470% increase from the drug’s launch. AbbVie has also raised the price of Imbruvica by 82% since launching the drug in 2013.

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MedReps

JUNE 12, 2023

However, these things can only be achieved when the medical sales representatives hear particular information from the company’s leaders, rather than their sales managers. So, what exactly do sales reps need to hear from leaders? Changes Based on Company Criticism Did something go wrong with a recent product launch?

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The Marketing Advantage

SEPTEMBER 2, 2022

September 2, 2022 One of the biggest challenges biopharma companies face around designing a sales compensation plan for a multi-product bag is ensuring that all products in the bag get sufficient attention without taking focus away from the product(s) deemed most important. Depending on the design of the sales compensation plan (i.e.,

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The Marketing Advantage

OCTOBER 1, 2020

October 1, 2020 Accurate and equitable biopharma territory-level goal setting is critical to the success of a goal-based sales incentive compensation plan and ensuring its ability to drive sales. Calculate the percent change the goal represents versus sales from the most recent plan period.

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Sales Biopharma Sales goal Pharma 52

Pharmaceutical Technology

NOVEMBER 25, 2022

Novo Nordisk further exemplified this in its announcement on November 4, 2022, where they revealed that there had been a growth in sales for Ozempic. The post Ozempic compensating for Wegovy’s supply shortage due to high demand appeared first on Pharmaceutical Technology.

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pharmaphorum

JUNE 23, 2022

If the complaint is upheld, Enanta could be in line for a share of Pfizer’s revenues from Paxlovid, expected to make a colossal $22 billion in sales this year, after launching in December 2021.

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World of DTC Marketing

AUGUST 16, 2020

When I first started in the industry DTC was fairly new as we launched a number of groundbreaking drugs such as statins. It suddenly wasn’t about patients as much as it was about ROI and sales. I observed people who were able to launch groundbreaking initiatives leave the industry. Slowly I saw a change within companies.

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pharmaphorum

DECEMBER 23, 2022

Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. Incentive compensation models will reward the right omnichannel behaviours. A unified view of the HCP will emerge from clinical to commercial.

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PM360

DECEMBER 16, 2022

Strategic reporting efforts are fundamental to support sales force efficiency and effectiveness. Biopharma companies that do not prioritize reporting strategy find even the strongest sales force will struggle. Reports for sales teams should be concise, with insights that are easy to access and use.

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Map My Customers

AUGUST 2, 2022

If so, a career as a medical sales rep is a very good option! Medical sales can be an incredibly lucrative field. According to a study by MedReps , the leading industry website for medical sales professionals, the average yearly total compensation in 2021 for medical sales reps was $172.5k.

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Medical sales reps Medical sales Sales Medical 79

MedReps

SEPTEMBER 19, 2022

There’s no shortage of challenges for those new to pharma, medical sales and even veterans. As a result, a job known for its high compensation and prestige can appear much more gritty and taxing. In case you weren’t aware, nothing in medical sales comes easy – at least not for long. Physician Access.

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Medical sales Medical sales reps Medical Sales 66

Rep-Lite

MAY 24, 2022

Having an excellent sales team is crucial to the success of medical, surgical, and pharmaceutical companies. Our innovative people management solution allows numerous businesses to establish highly competent sales teams with fewer risks and lower expenses. Rep-Lite has partnered with reputable medical/pharmaceutical companies.

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Medical sales Sales Medical Medical sales reps 52

Pharmaceutical Technology

OCTOBER 5, 2022

In 2009, Tysabri was performing well, having yielded $776 million in sales after being first approved in 2004, as per Biogen’s 2009 financial filings. Some companies try to separate the clinical educational programs from their sales programs, and the speaker programs are run through the clinical education programs.

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Government Specialization Physicians Education 59

CloserIQ

MARCH 1, 2019

It happens at every sales job interview. This part of the sales job interview isn’t just a formality, and it’s certainly not a chance for you to just coast. Your goal: to establish yourself as a serious sales professional who has the drive and intellectual curiosity to succeed. And top sales performers learn from observing.

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The Marketing Advantage

JULY 7, 2020

July 7, 2020 When market circumstances—such as pre-launch planning or, as we’re seeing now, rising COVID-19 infection rates and delayed reopening plans—leave sales-based incentive compensation plans an unviable option, companies often implement plans that compensate sales representatives according to management by objectives, or MBOs.

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Distribution Management Sales Pharma 52

Evolve Your Success

OCTOBER 24, 2023

OEM Sales is about creating solutions to win customers and making an impact, one deal at a time. In this episode, we have Sean Pitts from GCX corporation to uncover the ins and outs of OEM Sales. Sean discusses the critical qualities that make an exceptional OEM sales representative. If y ou ask, “W hat is OEM sales ?”

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Rep-Lite

OCTOBER 26, 2023

Roles such as health services managers, health education specialists, physical therapists, or legal nurse consultants consulting can offer more competitive compensation packages than clinical nursing positions. The medical device sales industry is a dynamic field that values healthcare professionals’ expertise and knowledge.

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The Brooks Group

AUGUST 12, 2014

In the face of a rapidly shifting marketplace, companies - and sales teams - are having to change focus.fast. When reps feel unsupported or ill prepared to attack new segments, launch new products, etc., With the right motivational techniques, sales professionals can prosper in new sales territories.

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Marketing Sales Sales territory Sales process 40

The Brooks Group

MAY 19, 2014

Your sales reps need to know how to use it if you're going to have a successful CRM implementation. Communicate the Benefits To The Sales Organization Once you've defined your objectives, you need to make sure everyone in the company is on the same page in order to facilitate a successful CRM launch.

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The Marketing Advantage

MAY 21, 2020

May 21, 2020 As the country looks ahead to life after the COVID-19 pandemic, the sales incentive compensation plans that carried pharma, biotech and medical device companies through the pandemic will need to be adjusted as sales representatives begin returning to the field.

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Sales Pharma Medical Patients 52

Sales Talent

FEBRUARY 15, 2023

Discover the top 26 sales interview questions, both for beginners and experienced sales professionals. Get one step closer to landing your dream sales role with this comprehensive guide and advanced tips. If you’ve been searching for a list of the most critical sales interview questions to prepare for, look no further.

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Sales Prospecting Sales process Management 59

Evolve Your Success

AUGUST 22, 2023

Adaptability, positivity, and strong relationships are the heartbeat of success in maternal infant care product sales. She shares insights, challenges, and triumphs that have defined her path in the medical sales industry. It’s another person that’s doing amazing things in the medical sales space. She’s based in Los Angeles.

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Evolve Your Success

MAY 30, 2023

Master the art of sales in the medical field and unlock your true potential as a representative. Welcome to the Medical Sales podcast. In this episode, he discusses the essential sales skills required for success as a medical sales representative. I lead a sales and leadership training organization.

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Medical sales reps Medical sales Sales Medical 52

Map My Customers

APRIL 20, 2022

This understanding is known as sales forecasting. A strong sales forecast is a mix of qualitative and quantitative information that comes together so we can make decisions about the supply chain, employee head count, budgets and other important strategic initiatives. What Is Sales Forecasting? How Are Sales Forecasts Used?

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Evolve Your Success

FEBRUARY 7, 2023

In this episode, Samuel Adeyinka interviews Marc Toth , who shares his entrepreneurial journey in the cardiovascular medical device sales industry. I’m still part of, “Let’s get things on the ground floor, build it and launch it.” I remember the date it was launched. Who is Marc Toth? Marc is doing quite a bit.

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Medical Sales Medical sales Doctors 52

PharmaKinnex

SEPTEMBER 2, 2022

Whether you’re launching something new, reviving a declining medication, or trying to squeeze the last drops out of a dying product, we offer targeted pharmaceutical marketing strategies that will exceed your success metrics (and more). According to recent estimates, as many as 30% of pharmaceutical sales were conducted virtually in 2020².

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Evolve Your Success

JANUARY 10, 2023

If you’re looking to get into a career in medical sales, this is the episode for you. That’s not only a big deal in the medical sales space. He is also the youngest sales director in Johnson & Johnson’s Vision Care. We get into what makes an amazing sales rep. That’s a big deal in the corporate world. I’m doing well.

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PM360

SEPTEMBER 28, 2022

What to watch: The big biosimilar launch: The much-anticipated Humira biosimilars are expected to launch in 2023, which could reset market dynamics. Changes to risk adjustment: With changes in plan sponsor liability, Medicare risk score models will need to be updated to ensure plan compensation aligns with risk. Conclusion.

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