Remove Healthcare Remove Networking Remove Physicians Remove Side effects
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Can pharma really leverage social media?

World of DTC Marketing

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. To test this, we did a small campaign for a psoriasis product.

Media 238
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New Research Reveals Perceptions of the Role of AI Among Healthcare Stakeholders

Pharma Marketing Network

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Another 32% dabble in it in their personal lives only.

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New Research Reveals Perceptions of the Role of AI Among Healthcare Stakeholders

Pharma Marketing Network

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Another 32% dabble in it in their personal lives only.

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The evolving role of social media in healthcare

pharmaphorum

In addition, many organisations are now also using social media for non-accredited medical education, social listening, and facilitation of networking and best practice sharing. Healthcare Provider (HCP) marketing. Despite the slap on the wrist, the campaign was highly effective and there is no sign of this approach going away.

Media 77
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The Evolving Role of Social Media in Healthcare

Impetus Digital

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In addition, many organizations are now using social media for nonaccredited medical education, social listening, and facilitation of networking and best practice-sharing.

Media 52
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Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Whether you are in the pharmaceuticals, dermoceuticals, OTC, medical devices, or whatever business relates with patients and their health, you need to have a clearly defined strategy on how to approach physicians. Selling to private practice doctors is different than selling to healthcare organizations.

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Telehealth in the 2022 Medicare Physician Fee Schedule: Audio-Only Telehealth for Mental Health Made Permanent, and CMS Punts on Remote Direct Supervision

Nixon Gwilt Law

On November 2, 2021, the Centers for Medicare and Medicaid Services (“CMS”) finalized the Medicare Physician Fee Schedule for Calendar Year 2022 (the “Final 2022 MPFS” or the “Final Rule”). CMS will evaluate such requests and propose any additions in the 2023 Proposed Medicare Physician Fee Schedule.