World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Value-based models encourage a team-oriented approach to patient care.

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Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

JANUARY 3, 2022

Times recently reported, estimates of the medical cost of adult obesity in the United States (U.S.) Compared with those with average weight, adults with obesity in the United States experienced higher annual medical care costs by $2,505 or 100%, with prices increasing significantly with the class of obesity. As the N.Y.

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Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JANUARY 25, 2022

Clunky, costly, highly regulated health systems, often dominated by rent-seeking middlemen, are being shaken up by firms that target patients directly, meet them where they are—which is increasingly online—and give them more control over how to access care. The post The era of <i>“consumer healthcare”</i>?

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Healthcare Healthcare Prescription Medical 207

Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

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Prescription Healthcare Provider Physicians Healthcare 84

pharmaphorum

JANUARY 12, 2023

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. Why drug diversion represents a challenge.

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Prescription Healthcare Healthcare Medical 92

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. The first failure.

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Healthcare Healthcare Insurance Medical 198

PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Consumers are left to navigate the healthcare system on their own to learn more about the therapy elsewhere.

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Prescription Media Pharma Patients 52

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work. Americans are not healthy.

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Healthcare Healthcare Side effects Medical 143

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? 3hree: What does this mean for patient data? 4our: Can HCPs trust patients?

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Doctors Prescription Consulting Physicians 283

pharmaphorum

SEPTEMBER 1, 2022

B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Massoumi says Dr. B allows patients to receive the drugs promptly, without an in-person office visit, and, at times, at no cost. “We The platform.

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Medical Prescription Doctors Physicians 96

World of DTC Marketing

JUNE 1, 2022

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree. Then there is prior authorization.

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Insurance Patients Doctors Physicians 225

Pharmaceutical Technology

MARCH 7, 2023

The recently closed Amazon-One Medical acquisition focuses on a “longitudinal relationship” with individual members and has nothing to do with patient data, said One Medical’s CEO Amir Dan Rubin, amidst data privacy concerns surrounding the deal, at a recent panel. On February 22, Amazon completed a $3.9

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Medical Prescription Electronics Healthcare 78

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

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Pharma Patients Healthcare Provider Physicians 105

World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

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Management Pharma Patients Healthcare 207

Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare.

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Retail Healthcare Healthcare Physicians 52

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 77

MedCity News

JANUARY 8, 2024

Through a new partnership, payers and providers will be able to leverage Socially Determined’s social risk data to identify which patients have barriers to accessing healthcare and what those barriers are.

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Transportation Prescription Healthcare Healthcare 115

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Then there is “patient engagement technology.” The technology is more about wellness, then helping patients monitor their health. There was essentially no mention of the first patient touchpoint; product websites.

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Healthcare Healthcare Media Pharma 180

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Leads Patients Healthcare Provider Healthcare 112

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. These consist of: Programmes for continuing medical education (CME), both online and offline. Pharmaceutical marketers typically don’t spend enough on patient education.

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Doctors Prescription Marketing Pharma 40

Penrod

MARCH 25, 2024

The ideal healthcare ecosystem is one where the patient thrives and the hospital functions at peak efficiency. Healthcare has long relied on data management; it is time to elevate process management. On the other hand, ERP systems transformed the way healthcare institutions could manage day-to-day operations.

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Healthcare Healthcare CRM Customer Relationship Management 52

Clarify Health

MARCH 20, 2023

Healthcare price transparency has gained significant attention in recent years, with the Centers for Medicare and Medicaid Services (CMS) issuing regulations requiring hospitals to publicly post their standard charges for services. But can transparency mandates extend beyond the hospital setting to improve medication adherence in patients?

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Medical Prescription Leads Patients 52

Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

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Healthcare Healthcare Doctors Healthcare Provider 95

PM360

JULY 13, 2023

“Drugs don’t work in patients who don’t take them,” C. 2021 revealed that roughly one in four prescriptions were never filled. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. 2021 revealed that roughly one in four prescriptions were never filled.

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Patients Side effects Insurance Medical 98

Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. But what really is the role of a medical rep?

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Medical Ethics Education Healthcare Provider 52

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

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Marketing Patients Pharma Doctors 98

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Physicians Healthcare Healthcare Prescription 212

Pharma Leaders

MAY 15, 2023

Manufacturers of amphetamine and methylphenidate products, a class of stimulant medications used to treat ADHD and other disorders, must update their labeling and prescribing information to “clearly inform” patients, caregivers and healthcare professionals risks associated with these medications. Related Topics

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Medical FDA Prescription Manufacturing 52

World of DTC Marketing

MARCH 18, 2021

SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. The post Dear FDA: WTF?

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FDA Prescription Physicians Pharma 180

Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. In this blog post, we’ll look at everything you need to know about medical sales jobs. In this blog post, we’ll look at everything you need to know about medical sales jobs.

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Medical sales Medical Sales Medical sales reps 52

European Pharmaceutical Review

JANUARY 25, 2024

Within the EU, patient information leaflets (PILs) are not merely a regulatory requirement but a cornerstone of patient safety. They detail the medication’s intended use, proper administration, potential side effects and precautions. 11 This requirement directly contradicts what is included in Article 63.

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Healthcare Healthcare Electronics Safety 79

MedCity News

JUNE 13, 2023

Providers and payers will be able to use Uber Health to deliver healthy groceries and over-the-counter items to patients who need them. They’ll be able to do this on the same platform they use to request non-emergency medical transportation and prescription delivery.

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Transportation Patients Prescription Medical 85

Referral MD

NOVEMBER 3, 2023

How the Healthcare Digital Front Door Improves Office Efficiency In recent years, the healthcare industry has undergone a transformation driven by digital technologies. One significant aspect of this transformation is implementing a healthcare digital front door.

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Healthcare Healthcare Electronics Healthcare Provider 52

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Providers are already integrating Virtual Reality ( VR ) into patient care in a variety of ways. So, how do patients get access to this technology, and how do providers get paid for using it?

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Healthcare Healthcare Marketing Healthcare Provider 119

World of DTC Marketing

FEBRUARY 25, 2021

SUMMARY: Per the Times, “what if consumers could calculate the benefits and risks of taking a prescription drug as easily as they can gauge the carbohydrates and calories in an Oreo cookie?” According to the AMA one of the key reasons for non-adherence is that patients may be frightened of potential side effects.

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Side effects Prescription FDA Medical 173

World of DTC Marketing

JANUARY 7, 2022

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. Do you want your employer, or your insurance company, or anyone else to know you’re on anti-depressants, HIV medication, Viagra, or that you regularly get medicine for genital warts? And advertising?

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Prescription Insurance Side effects Medical 222