article thumbnail

Ethical Considerations in Medical Sales: Maintaining Integrity in a Competitive Industry

Rep-Lite

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Exaggerating the positive effects or downplaying potential side effects undermines trust and can have serious health consequences. Protecting patient confidentiality is paramount.

Ethics 52
article thumbnail

Getting an Rx does not address health problems

World of DTC Marketing

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Improving Patient Portal Engagement with Pharma Content

PM360

In their “Pharma and the connected patient report,” Deloitte suggests that pharma-created portals can add to the patient experience, provide additional support to physicians, and positively impact population health. As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources.

Pharma 105
article thumbnail

The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness

PM360

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

article thumbnail

Engaging the Audience Hiding in Plain View

PM360

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. These NPs tend to operate as primary care physician (PCP) practices and refer patients to specialists just like any PCP provider. What are the side effects and lifestyle impacts?

article thumbnail

The Inside Track on Pharma Sales: Incentives, Expectations, and Reality

Contrarian Sales Techniques

In essence, pharma sales is about connecting healthcare providers with the medications and treatments they need for their patients. Diving into the Heart of Pharma Sales Let me share more.

Sales 52
article thumbnail

The potential of virtual reality-based therapy for serious mental disorders

Pharmaceutical Technology

The FDA’s breakthrough device programme is for medical devices or device-led combination products that provide more effective treatment or diagnosis of diseases. The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers.